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Appeal to the audiences sense of emotion, logic, or responsibility
Motivate your audience to take action
Posters/Magazine Examples
A Catchy Slogan that explains the point behind the campaign
PSAs are generally developed for one of three reasons:
Know which reason you are doing a PSA
Know your audience: if your audience is kindergartners, your ads will be drastically different than if your audience is 6th graders
Select a messenger--a Person to convey your information
· Celebrity (famous athlete or entertainer)
· Public official (government leader or agency director)
· Expert specialist (doctor or researcher)
· Organization leader (hospital administrator or health association executive),
· Professional performer (standard spokesperson, attractive model, or character actor)
· Ordinary real person (blue-collar man or a middle-class woman)
· Specially experienced person (victim, survivor, or successful role model)
· Unique character (animated, anthropomorphic, or costumed).