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In 1964, Ayub confident in his apparent popularity and seeing deep divisions within the political opposition, called for Presidential elections.
He was however taken by surprise when despite a brief disagreement between the five main opposition parties, the joint opposition agreed on supporting the respected and popular Fatima Jinnah, the sister of the founder of Pakistan Muhammad Ali Jinnah.
Despite Jinnah's considerable popularity and public disaffection with Ayub's government, Ayub won with 64% of the vote in a bitterly contested election on 2 January 1965. The election did not conform to international standards and journalists. It is widely held, that the elections were rigged in favour of Ayub Khan using state patronage and intimidation to influence the indirectly elected electoral college. In the aftermath of the elections his son Gohar Ayub was involved in a major clash with opposition activists in their stronghold of Karachi.
Ayub, was a five-star general officer and statesman, serving as the second President of Pakistan from 1958 until his forced resignation in 1969. A self-appointed Field Marshal, he was ascended as the first chief martial law administrator by President Iskander Mirza in 1958, a post he retained until the promulgation of a new constitution in 1962.
The education reforms were steadily improved, and scientific efforts were at the rising level during his years, leading the world-acclaim of Pakistan where his image was regarded more positive. It was meant to raise the literacy level and trained manpower in Pakistan. He made technical education mandatory. Two year degree program was extended to three years. Civil Defense training was made mandatory in the schools and colleges.
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His economical policies were based on the model of capitalism and followed the Free-market economics principles, industrialization that took place in his term is often regarded as "Great Decade" in the history of the country, both economical and political history.
Last but not the least, Ayub khan introduced labor reforms. Ayub showed interest to work for the betterment of the labor class. It was made mandatory for the factory owners to recognize the elected union council and to consider its opinion in all the issues. The government provided the security to the leader and members of the union council from any revengeful activity of the factory owner. In September 1961, a law was passed about the basic daily wages of the laborers. Social security scheme was promulgated by which the labor were to be facilitated in case of any emergency.
Ayub’s policies of concentrating political power in his own hands, his control over the press and media, imposing state of emergency in the country, and his interference in religion were also responsible for his downfall. By the end of 1968, the public resentment against the Ayub’s regime touched a boiling point and an anti-Ayub movement was launched by the urban-middle class; including students, teachers, lawyers, doctors, and engineers. Law and order broke down and Ayub was left with no other option but to step down.