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ICRH: Isabella County Restoration House!
2
Transcript
Isabella County Restoration House
Social Media Channel 1: Facebook
ICRH- Isabella County Restoration House
Launched:
October 29, 2013
How Often is it utilized?:
Issue-Related Media Results:
- Has not posted since February 3, 014
- No consistency
What is Effective?:
Michigan Chronicle: Homeless Mother and Jail
- Stories, news articles, ICRH events
- Interviews are interactive with audience, etc.
Katelyn Sweet
CM Life: Man arrested for Theft!
What can be Improved?:
- Communication Materials
- Social Media/communication calendar
Isabella County Restoration House
Part 3: Organization/Communication Materials/Social Media
Jenny Hackbordt
Gabi Castillo
Team Nike!
Elena Thomas
Communication Material 2: Videos/Feature Stories
Communication Material 1: Press Release/PSA
Continue to post YouTube testimonials.
Writing a press release to the media will gain news coverage on:
- Compelling way for audience to understand about preexisting homelessness in Isabella County
- Visual way to help break down any stigmas that the audience might have about the homeless.
- The event from the Morning Sun & CM Life
- Other comments or shares from YouTube testimonials.
Evaulation:
Gain more of a student audience
Mutual-beneficial partnership with Pay It Forward
- RSO, CM LIfe, CMU media, support from other groups
Creative aspect allows us to become more effecitve!
Organization Specific Media Results:
Research:
What We Already Know:
Audiences:
Pay It Forward Scavenger Hunt
Output Objectives:
CMU Campus
- To Create
- To Produce
Small Acts of Kindness
- Volunteers/CMU Students
- Public/Media
- Churches
- Donors
November
Rotating Shelter
Trial Run
Volunteers/Churches
Facebook Page Created
Programing (Planning & Execution)
Preparing Meals
Knitting Blankets
Impact OBJECTIVES:
THEME: Pay It Forward
- Powerful
- RSO
- Volunteers
Other Basic Tasks
Informational:
- Increase Awareness
- Inform Audiences
Attitudinal:
- To Minimize
- To Increase
Behavioral:
- To Inspire
- To Establish
- Market expansion
- 24/7 convenience
- Adds value and satisfaction
- Improves credibility
- Growth opportunity
- Two-way communication
Recommendations:
Social Media Channel 2: Launch a Website
The Benefits:
Opportunity:
Nonquantitative vs. Quantitative Research Methods:
Pay It Forward:
Quantitative Research:
- Post questions
- Answer questions
- Post frequently
- Encourage Volunteering
- Feature storeis
Nonquantitative Research:
Gathering the Statistical aspect of research:
- Sample Surveys
- Experiments
- Content Analysis
Newsletters
Personal Stories
Interviews
Social Media
Simple
Kindness
No religion or public affilation
Connect with the community
Powerful Message
ICRH is a nonprofit organization that acknowledges ways to CAPITALIZE how it can SERVE multiple roles in IMPROVING QUALITY of life, opportunitis for professional development and adancement and ways to HELP a person in need.
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