UNILEVER SOUTH AFRICA

Unilever SA Brands

& product categories

UNILEVER SOUTH AFRICA

$1.25

Monday, February 17, 1904

Vol XCIII, No. 311

Timeline

Company Culture

The Vision

Changing of the times...

People as a resource

HOW DID IT ALL START?

To double the size of the business, whilst reducing environmental footprint and increasing social impact. We will lead for responsible growth, inspiring people to take small everyday actions that will add up to a big difference. We will grow by winning shares and building a market everywhere.

Unilever South Africa. 2015. Our Vision | Unilever. [ONLINE] Available at: http://www.unilever.co.za/aboutus/ourmission/ . [Accessed 23 March 2015]

Unilever South Africa. 2015. [ONLINE] Available at: http://www.unilever.co.za/aboutus/ourhistory . [Accessed 26 February 2015]

Corporate Social Responsibility

History of Unilever SA

Cashflow is king!

Using timing, risk and cashflow to get ahead

Caring for the environment through responsible packaging

Source: Unilever. 2015. Working at Unilever - a Cultural Diversity - YouTube. [ONLINE] Available at: [Accessed 27 August 2015].

• Reduce packaging
• Recycle packaging
• Reuse packaging
• Reduce waste
• Eliminate PVC

Best organisation to debut the FMCG industry. Scope of work / Job spec not set in stone therefore opportunity to maximise learning exists across the various supply chain functions. Good innovation pipeline giving opportunity to learn project management.

• Current vs Historic
• Why cashflow?
• How can cashflow be improved?

• Arrival of Mr Caroll
• Incorporated in 1904
• First South African factory
• Consolidation in 1969
• Long-term market view
• Acquisitions

HHC Process and Innovations Engineer (Current Employee) Boksburg Factory – March 4, 2015:

To double the size of the business, whilst reducing environmental footprint and increasing social impact.

Source: Unilever South Africa. 2015. Working at Unilever | Careers | South Africa. [ONLINE] Available at: http://www.unilever.co.za/careers-jobs/professionals/working-at-unilever/. [Accessed 26 February 2015].

pg2

Unilever South Africa. 2015. Sustainable Living| South Africa. [ONLINE] Available at: http://www.unilever.co.za/sustainable-living-2015/ . [Accessed 23 March 2015]

Source: Telegraph. 2015. Fundamentals for Unilever. [ONLINE]. Available at: http://shares.telegraph.co.uk/fundamentals/?epic=ULVR. Accessed 20 May 2015.

Delloite. 2015. Growth of SA’s and Africa’s packaging markets assured by socio-economic factors. [ONLINE]. Available at: http://www2.deloitte.com/za/en/pages/manufacturing/articles/packaging.html. . [Accessed 23 March 2015]

The Mission

Leadership

African Salad: A Portrait of South Africans at Home – Stan Engelbrecht, Tamsen De Beer – Google Books. 2015. [ONLINE] Available at: https://books.google.co.za/books [Accessed 18 March 2015]

Work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.

To manage change in an organisation

Business Strategies

The competitive environment

Financial Times

According to Porter's five forces

Unilever's performance in 6 numbers

Unilever Strategies

Source: Smit, P. J., Cronje, G. J., Brevis, T. & Vrba, M. J., 2011. Management Principles. 5th ed. Cape Town: Juta & Company Ltd.

SWOT analysis

Taking a look at the internal and external capabilities of Unilever SA

Growth strategies

• Innovation
• Product development
• Diversification
• Market development

Competitive Rivalry

• Large number of strong existing competitors
• Competitors have power to attract and influence customers

Threat of Substitution

• Reduced customer loyalty and product life cycle

Threat of New Entry

• Unilever’s brand image is a strong barrier to market entry
• Cost implications make market entry difficult

Supplier’s Power

• Unilever’s policy of local buying and local manufacturing

Buyer Power

• Easier for consumers to switch to a competitor

Weaknesses

Threats

Strengths

Opportunities

• Net profit percentage 9.64%
• Current ratio 0.77:1
• Acid test ratio 0.49:1
• Return on owner's equity 31.48%
• Earnings per share €1.58
• Price/Earnings ratio 14.98

- Costs

- Small business units

- Growing competition

- Global economy

- Barriers or market entry

- High profitability

- Domestic market

- Income level at a constant increase

- New products and services

Kalsoom, K. 2013. Unilever Global Strategy.

Unilever. 2014. Annual Report and Accounts 2014. Retrieved from www.unilever.com

Business World, 2011. Unilever's 5 Forces Analysis. [Online] Available at: Sourcehttp://businessworld-asif9ca.blogspot.com/2011/07/unilever-porters-5-forces-analysis.html. [Accessed 5 May 2015].

EB, K., 2008. Measuring Unilever'd Economic Footprint: The Case of South Africa, South Africa: Famous publishing.

Smit, P. J., Cronje, G. J., Brevis, T. & Vrba, M. J., 2011. Management Principles. 5th ed. Cape Town: Juta & Company Ltd.