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Internal and External Factors

Internal - factors occurring in the UK

External - factors occuring outside the UK

Health, Safety and Security within the UK

  • terrorist attacks
  • crime levels
  • disease outbreaks

Accessibility to the UK

  • flights and frequency
  • Channel tunnel services
  • ferries

Accessibility in the UK

  • Motorways
  • Rail connections
  • Domestic flights

Marketing campaigns

  • Tourist boards e.g. Visit Britain
  • Promotion of UK abroad
  • Promotion in UK

Availability and quality of products and services

  • transport infrastructure
  • accommodation
  • visitor attractions
  • events
  • business and conference facilities
  • Guided tours
  • Tourist information centres.

Exchange rates

  • Effects on prices of products and services bought abroad
  • Effects on spending money

Economic climate

  • Recession in UK
  • Recession in tourist generating countries

Travel restrictions

  • Travel visas

Emergence of new markets

  • Chinese - due to relaxation of travel restrictions
  • Polish - visiting friends and relatives

Competition from other destinations

  • Countries that do not use the Euro in Europe. E.g. Turkey

Weather

  • Floods e.g. Cornwall 2009
  • Colder winters and more snow in UK
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