Internal and External Factors
Internal - factors occurring in the UK
External - factors occuring outside the UK
Health, Safety and Security within the UK
- terrorist attacks
- crime levels
- disease outbreaks
Accessibility to the UK
- flights and frequency
- Channel tunnel services
- ferries
Accessibility in the UK
- Motorways
- Rail connections
- Domestic flights
Marketing campaigns
- Tourist boards e.g. Visit Britain
- Promotion of UK abroad
- Promotion in UK
Availability and quality of products and services
- transport infrastructure
- accommodation
- visitor attractions
- events
- business and conference facilities
- Guided tours
- Tourist information centres.
Exchange rates
- Effects on prices of products and services bought abroad
- Effects on spending money
Economic climate
- Recession in UK
- Recession in tourist generating countries
Travel restrictions
Emergence of new markets
- Chinese - due to relaxation of travel restrictions
- Polish - visiting friends and relatives
Competition from other destinations
- Countries that do not use the Euro in Europe. E.g. Turkey
Weather
- Floods e.g. Cornwall 2009
- Colder winters and more snow in UK