Apple Presentation

Apple Inc

Apple

What is Apple Inc?

Apple Pay

What does it do?

• Apple Pay is an entirely new customer service.
• It is seeking to replace the wallet from our pockets.

Where is it located?

What is the value of the company?

• Steve Jobs

• Popularity



• Competition

iOS

• iPhone 6

• Problems

What is iOS?

• iCloud

• Software

• New Technologies

iCloud

• Is a mobile operating system developed by Apple Inc. Distributed exclusively for the Apple hardware.
• 2007- iOS was developed for the iPhone. Has been extended to support all the different Apple devices.
• The newest iOS update is iOS 8.0.2 was released on September 17 2014.
• iOS 8 gives the user 1.3-1.5 GB of flash memory for the system partition, using roughly 800mb of that partition for the iOS itself.

What is iCloud?

• Is a cloud storage and cloud computing service created by Apple Inc.

• Allows users to store data such as music and iOS applications onto their own laptops and computers.

• In the US everyday between credit an debit, there are over 12 million dollars sent and received in transactions
• This amounts to over 200 million individual transactions
• Up until now we have been depending on a piece of plastic which is nearly 50 years in operation
• Magnetic strips are easily copied and codes have proved unsecure
• For years financial institutions have been searching for solutions. Apple think they have some of the answers

Software

Syncing Data

• Apple provides major updates of the iOS once a year via iTunes or "over the air".
• Latest iOS version (iOS 8.0.2) is available for the iPhone 4S, 5, 5C, 5S, 6 and 6 plus.

iCloud

NFC

Steps in how to upgrade to iOS 8.0.2

• Iphone 6, 6 Plus have been fitted with an NFC radio
• NFC (Near Field Communication) is a type of communication that involves wirelessly transmitting data from one hardware device to another physical object, provided the devices are within 10 centimeters of one another.

iPhone 6 6S

• It also allows user to sync and back-up their documents wirelessly instead of manually plugging it in your phone and connecting to iTunes.
• Saves a lot of time.

• Apple Pay is available on all IPhone 6 and 6 Plus devices

3. Tap "Download" and install to get the update. If you are connected to WI-FI, it automatically downloads.

4. After it is installed the phone will turn off and the software will change and acquire new features.

1. Plug in device to a power source

2. Tap settings->General->Software Update

Sign your life away

History

Show ID

Apple Sport

• Apple Sport is aimed at active people
• It combines many of the capabilities of an all day fitness tracker
• It has many features such as a heart monitor, it can work in concurrence with the GPS on the IPhone to show how far someone has traveled, it has an accelerometer which measures total body movement

Navigation

• The digital crown is used for navigation as it keeps the screen visible
• So instead of looking at your finger you can see the display
• Although the watch has touch screen ability this is not very user friendly on a 1.5 inch display

Apple Watch Faces

• Apple is promising customizable watch faces with millions of different appearances
• It can show anything from time lapse backgrounds to classic Mickey Mouse arms as dials

Software

• The user uses the dial on the side of the watch to interact with the software
• When you raise your arm the apple watch is able to sense this and the display is activated

Apple Watch

Apple Watch battery life

• The watch is expected to have a one day battery life just like all other smart watches on the market
• The Apple Watch has a unique recharging method
• The Apple Watch's back crystal houses a magnetic inductive wireless charging port

Release date

Thank you!!

• The Apple Watch release date speculation has been all over the place
• Apple's official line is that it won't deliver the the Apple Watch until early 2015.It is not expected to be released this year
• There are reports of Apple being constrained by the amount of sapphire that supplier GTAT is able to produce for the device's display

The Apple Watch is a watch which will operate as a small wearable computing smart phone type device.

Apple has launched three versions of the watch:

1. Apple Watch

2. Apple Watch Sport

3.Apple Watch Edition

3 Designs

• Apple Watch has a stainless steal body sapphire crystal display and the most common wristband
• Apple Watch Sport has a light weight aluminum body with a colorful wrist band
• Apple Watch Edition is coated with 18 carrot gold an is the most fashionable

Security

Touch ID

• The Touch ID center is what makes Apple Pay both fast and secure

• Launched on October 12th 2011
• By 2013-320 million users
• iCloud replaces an application called MoblieMe- which acted as a data syncing center for email, contacts, calenders etc.

Passbook

• Passbook is the place where your credit cards are stored on your IPhone
• In order to get a credit card onto Passbook you take a photo of your card with your IPhone.
• You then take this stored photo to your financial institution with ID
• The Bank will then verify the card is yours and Apple Pay is then made operational

Swipe

Security

• When you store your credit card onto Passbook none of the numbers or codes will appear on the surface of the card
• All the cards information has been encrypted

Brave New World

Security

• This is very beneficial, because the IPhones Passbook does not display any credit card numbers that would ordinarily appear on the plastic version nothing can be purchased online or otherwise
• If you loose, misplace or have your IPhone stolen unlike your wallet you can use ITrack to find in this case both your credit card and phone
• Perhaps the best thing is you don't have to contact your bank to cancel your cards because as they exist on your IPhone they are useless to anyone else

Conclusion

• Apple do not claim this new technology to be a silver bullet which completely solves credit card fraud. Its sees it as more a group effort between them the developer, retailers and us the customer
• Apple Pay is not expected to be a hit in Europe, this is because the American system of swiping and signing differs from our chip and pin cards
• Fraud is substantially lower here than in the States

Old vs New

Find your card

• Roisin Hamon
• Daniel Roche
• Lisa Heffernan
• David Glynn

iOS 8

Back-up and Restore

Fun Facts about Steve Jobs

Storage

Steve Paul Jobs

Jobs original aspiration was to become a Buddist Monk

• This feature allows users to back-up the settings and data through the iOS.
• Data such as photos, videos and messages are backed up with this feature.
• Back-ups occur daily- When the device is locked

- Connected to WIFI

- And using a source of power.

Jobs was a pescetarian which means the only meat he ate was fish

Jobs stock in Disney had more value than in Apple

He was dyslexic

"Because it came before Atari in the phone book." Jobs worked for Atari before starting Apple and he also said that he likes apples and that they had to come up with a name by 5 o'clock that day.

• He was born in San Francisco on February 24 1955.

Steve Jobs kept his salary at $1 since 1997

• Announced by the worldwide Developers Conference in June 2014 and then was released in September.
• A lot of new apps were developed such as Health app, iBooks, Podcasts and tips.
• Siri was updated to support hands free activation
• Interactive notifications let the users respond to texts without leaving the app they are currently using.

• He was adopted by Paul Reinhold Jobs and Clara Jobs.

• Paul who worked as a mechanic and carpenter

February 24th 1955 - October 5th 2011

• Clara was an accountant

• Each iCloud account has 5GB of free storage for owners using an iOS device.
• Additional storage can be purchased in tiers of 10, 20 and 50 GB- this amount is shared across all devices per iCloud Apple device.

• Usability

• When an Apple device malfunctions, iCloud offers to restore all data from device if synced by iCloud and backed up.

Steve Jobs was biologically half Syrian Muslim

Jobs was 13 and Wozniak was 18 when they first met.

His Religion Is Zen Buddhism

Steve mentored the Google Founders Sergey Brine and Larry Page after seeing potential in the company.

• Jobs attended Cupertino Junior High and Homestead High School in Cupertino, California.

• Loyalty & Trust

• He graduated from High School in 1972

Jobs last word before he passes away after a long battle with pancreatic cancer were, "Oh wow. Oh wow. Oh wow."

• Jobs enrolled at Reed College in Portland, Oregon

• Studied Physics, LIterature and Poetry

• Jobs eventually dropped out after six months

New features

Privacy

Messages

Photos/Camera

Users can send audio and video messages by holding down the record button.

Can also have group conversations with your friends by adding them to the thread.

More Editing tools- cropping feature enables users to rotate images and change brightness and color.

Shot timer introduced with the camera app.

• iTunes

Design

Hasn't changed much from the iOS 7, just transparency and other effects have been added

Problems

• In 1976 the Apple computer was formed in Jobs' family garage with Steve Wozniack and Ronal Wayne

• A study showed that the rate at which the applications crashed in there tests was 3.56% on the iOS 8. It was higher then the iOS 7 which was only 2%.
• Although the update is available to iPhone 4S users, they are recommended not to upgrade due to the problems- battery drainage and hang ups.
• September 24th- Apple removed the update due to these problems-> Days later Apple released the iOS 8.0.2, fixing all the problems.

Family Sharing

A user can add up to 5 family members to the iCloud account. They can share purchased apps, music, books etc. using the same credit card.

• They received funding for the production from a semi-retired Intel product marketing manager and engineer Mike Markkula.

Health App

• iCloud data is kept encrypted on Apple servers
• Apple is required by US law to keep a master key that can be used to decrypt it when required to do so by the government agencies.

Allows users to track their steps, oxygen, sleep levels and other health related data. Can also enter their medical history to help them with their exercise and food plan.

• Quality

Problems

Competition With Samsung

• August 2014: It was rumored that hackers had discovered an exploit involving the "Find my iPhone" app.
• This allowed the hackers to brutely take an users Apple ID and access their iCloud data.
• Large number of private celebrity nude photos were leaked.

• Design

Sales to Date

More Problems

• Apple denied that the iCloud service was not responsible for the leaked photos.
• It seemed that the leaks were targeted to attack the celebrities of the world.
• Tim Cook stated to the camera "that it was not an iCloud exploit at all, but rather the celebrities had been tricked out of their login credentials by the hackers".

iPhones - 500 million plus

Galaxy Range - 400 million plus

Find my iPhone feature

iPhone 6 plus, is it worth it?

Allows users to track the location of their iOS device.

Can see the devices approximate location on map.

Galaxy S Range

€749.99

Iphones

What makes Apple and Apple products so popular?

• 1st announced June 2009

• Many updates have been introduced since start such as the "lost mode"- allows users to mark a device as "lost", making it easier to protect and find.

Shortly after the unveil of the 6 plus, report of the phone bending in users pockets was sweeping the internet, videos were being uploaded to youtube and facebook of the phone being bent

Apple IOS Versions So Far

Andriod Versions So Far

Problems Continued

iOS 1

iOS 2

iOS 3

iOS 4

iOS 5

iOS 6

iOS 7

iOS 8

Other reports are coming in that the iphone 6 plus is also causing ear pain when on a phone call due to the radiation

Alpha (1.0)

Beta (1.1)

Cupcake (1.5)

Donut (1.6)

Eclair (2.0–2.1)

Froyo (2.2–2.2.3)

Gingerbread (2.3–2.3.7)

Honeycomb (3.0–3.2.6)

Ice Cream Sandwich (4.0–4.0.4)

Jelly Bean (4.1–4.3.1)

KitKat (4.4–4.4.4)

Lollipop (5.0)

Another problem with the phone is camera issues which is causing colours to not be picked up correctly if at all