NP

KEY SOCIETY

BUSINESS IDEA

VALUE PROPOSAL

We provide support, information, rewards, wellness and comfort.

Climate change and extreme use of plastic.

Teenagers and young adults don't know

exactly in what container they have to

throw everything > Create an app about this issue.

KEY RESOURCES

The alliances we make will help us optimize our business model, reduce risks, and leverage resources.

Talking about our product, the most important companies are environment or nature and recycling companies.

Patent our idea. This is not an easy and cheap activity but it’s absolutely necessary.

REWARDS

You can win a prize depending on the number of points you have.

SUPPORT

We want to reduce the amount of plastic and trash as much as possible.

3 different sections:

The companies need to patent their ideas to other companies don’t steal that. We’ve our school’s help and we can always count with the new technologies.

3.

2.

1.

INFORMATION

Clear information on the subject will be presented.

COMFORT

We will provide comfort, because we can download the app by our mobile phones or by the computer.

• Section about this video to encourage people about what is happening and information about this problem.
• Also, we will include videos that we record in the events, so that people are encouraged to participate.

Premium section (pay if them want to have this section):

• In which container we have to throw our rubbish and for knowing about which material has been done the product, by scanning the barcode.

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• Location

• Email

Notify them about the different events related with climate change that are around them.

WELLNESS

we want our wellbeing, because climate change and plastic damage our environment and our lives.

The most important to sell our product, are advertising companies.

As we are a small business, we will start advertising our project through social media.

With these we can optimize the business model and obtain resources. If we share our product or idea with these companies, reaching out to their partners will be of great help to these companies.

In conclusion :

Therefore, we have two types of partners: Some of them know about the subject and others not. But all our partners have the same goal: recycicle to help nature.

COST STRUCTURE

• Costs
• The patent of our idea
• Publicity

Ariane, Leire, Eider, Ane and Ainara

KEY ACTIVITIES

DISTRIBUTION AND COMMUNICATION CHANNELS

So, the first thing we need to do is patent our idea.

It is essential to have good facilities to provide a good service to our customers. We will buy a place to develop our project and install wifi and electricity. Each member will bring their own computer.

What we will do to deliver our product to the customers?

Application > online, by Play Store.

Provide comfort to our customers because they can buy the product from their homes.

To be successful, we will be constantly reading our product reviews and answering customer questions.

We will create our application on a computer through a program. Each team member will work in one part of the application.

In order to start this business, we will need €1,600 to pay for the premises, Wi-Fi, electricity and advertising, and each member will pay €350.

MERKET SEGMENTATION

Our perfect clients are between 12 and 40 years old. We think that in that age they are capable of know how big is the problem and are aware that they can do something to change our planet.

RELATIONSHIP WITH THE CUSTOMERS

Our aim to be successful is the comfort of the costumers.

We have created several media within the application:

• Social media.
• A section for communicating with us in the app.

Our goal is to make customers happy.

MONEY ENTRIES

• Apple pay, PayPal, Visa...
• 15% to a ONG
• The app is free except the premium part
• How to get the App