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Transcript

Nike Company Overview

By: Christian , Jalen & Raven,

Screening & Evaluating Ideas

Commercialization

Commercial

Nike

Our idea fits specifically with the companies objectives. The potential target market is very large because our products can be used by all people of all ages. Currently our two main competitors are Adidas and Under Armour. Currently there is no risk involved in our product because it isn't a entirely new product just a newer version.

Nike Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon.

Nike’s mission statement is “To bring inspiration and innovation to every athlete* in the world.”

these socks will be sold on the part of the nike website where the shoes are. it'll be produced in a factory.

  • Outlets : Footlocker and Foot action
  • Celebrity Endorser : Dwayne Wade

Dwayne is a amazing and well liked famous basketball player. he'll have no risks while endorsing this product.

Positioning

Nike Current Product Mix

Nike

For Men Nike : Shoes , clothing , Fan gear and Other purposes gear. Their most popular product would be the basketball , football , soccer , and running shoes. A lot of athletes like to be endorsed by nike because of their trendy shoes.

For Women Nike : Shoes , tops , bottoms , and other purposes gear.

Nike is another example of a WELL-DEFINED brand: “athletic shoes for winners.” It is also a company that understands the importance of defining itself early. As far back as 1972, Phil Knight, the founding and current CEO, persuaded several marathoners to wear Nike shoes during the Olympic trials in Eugene, Oregon.

Test Marketing

Target Market

Primary

SECONDARY

Nike's Primary Target is for male and female athletes of all age who want the best athletic wear.

Give away a few boxes of these socks to famous athletes to play in their next couple games and endorse.

Our idea specifically fits with the companies objectives and the profits will make an impact towards the redevelopment fund. Currently our only direct competition is Under Armour. The only potential risk involved in creating our product is the funding. Our product is not that new of an idea more of a new version. This product won't directly effect any existing products.

Pinky Bursts By Nike

Business Analysis

the sock will be kind of competive to other socks but overall be chosen. There shouldnt be any legal factors involved in making this product since nike already has nice socks.

Business Analysis

Nike SWOT analysis

bursts

Pinky

opportunities & threats

  • Nike's Fan gloves are for members who want to feel connected to a specific team
  • These gloves are stylish while keeping the customer warm
  • These gloves help the customer connect with the team which is different from many other gloves.
  • For athletes or people who need a way to carry water
  • This water bottle has a very comfortable grip and a style that fits the hand.
  • This water bottle is different in its style and comfort

strengths & weaknesses

A heightened emphasis on fashion in the athletic realm is also giving NIKE a boost, since style has always played a large role in its footwear and apparel lines. The company’s fashion focus explains, we think, why NIKE gear is universally worn casually rather than merely during sporting pursuits. Commerce, in particular, represents a big opportunity for NIKE, and we expect this to be a $2 billion business annually within a few years, versus closer to $540 million today. That said, the company should continue to expand its base of retail shops and factory stores, as these locations allow NIKE to best control its brand, more effectively manage its inventory, and win new wholesale accounts.

Product Cost Inflation: Rising raw material costs are apt to be a long-term headwind, with the developing world continuing to use up more commodities. Labor inflation will likely be an issue, too, but, as we’ve suggested, we see NIKE making productivity improvements in this area.

5 Products

  • Target market is for children or teens in school or adults that need a book bag
  • This book bag is light weight and has air bubbles for shoulder support
  • These book bags provide a comfortable way for athletes and student to carry there items.
  • Strengths : NIKE has a long tradition of staying ahead of the technology curve, which has helped it attract loyal followers and influential endorsements from elite professional athletes, from Michael Jordan to Tiger Woods. Strong Cash Flow , The company generates a lot of free cash flow, a good portion of which it uses to enhance shareholder value. Apart from a modest dividend payout (the Dow component typically yields between 1% and 1.5%), cash is used to fund an aggressive buyback program. In fact, stock repurchases typically approximate $2 billion annually.
  • Weaknesses : High Advertising Costs , we see endorsement costs, or what the company calls “demand creation” expenses, drifting even higher over time, as competition from new sector participants heats up. This will likely weigh on margins a bit, though probably not enough to counteract the productivity advances (especially in the area of labor) and greater sales leverage we envision.

Nike water bottle

Nike Glasses

Nike Flyknit

Nike Gloves

Nike Backpack

  • Target market for runners looking for a lightweight shoe
  • The shoe is light weight and and meets the runners expectations for a shoe
  • This is one of the first Nike shoes to use only flyknit material in a shoe
  • This product is for children or adults with eye sight problems.
  • The frame is very sturdy and has a nice look to it.
  • This product is different and i believe it can compete with ray bans. They have a sleek style.
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