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Millennials
Transcript
Negatives
- Unfamiliar with the legends of the industry
- Very sensitive when told to rethink or do multiple revisions
- Don't understand the concept of paying your dues
What is Means
- Brands need to adapt to communicate effectively
- They need to be tech-savvy
- Have a social media presence
- Support a cause
- Need to redefine the relationship they have with consumers
What Millennials Expect from Brands
Millennials
- They want to be immersed
- They want to know relevant information
- They want resources that will brng them success
- They expect a social media presence
- Support brands that do something meaningful
Consumers
- 74.3 millennials in U.S, with purchasing power of $200 billion
- $1.4 trillion in spending power in U.S. by 2020
Consumers
55% watch video several times a day on different devices
Have a willingness to engage with ads and share them
7.1 average number of devices they have access to
72% want to connect to news across al devices
Who are millennials
https://www.barkleyus.com/millennials
Francesca Ullram and Bryan Collins
Millennials in the Industry
- Bringing a new collaboration
- Frank, direct and fearlessly pitching ideas
- heightened social consciousness
- Generate fresh understanding and positive changes inside agencies
"They really know where we should be putting our messaging," say John Moore, Chief media officer at Mullen's Mediahub
Millennials in the Industry
- 44% of the workforce up 8% since 2010
- Projected to become the single largest segment of the American workforce
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