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Coca Cola - Water footprint

DL

Danyue Li

Transcript

Coca Cola - Water footprint

in developing countries

WATER FOOTPRINT OF 0.5 LITER COCA-COLA® IN PET BOTTLE

Example: Coca-Cola crisis in India

- there have been a number of conflicts in India between

local communities and drinks companies

- examples involve bottling plants of Coca-Cola --> led to deterioration in groundwater levels --> local people were left with less water for their own needs

Indirect and direct water footprint components of a Coca-Cola bottle

  • consequence: all soft drinks in the state must state the level of pesticides on the product label, in addition to the ingredients
  • response from Coca-Cola:
  • "such an action would force them to compromise with their "commercial confidentiality""
  • small traces of DDT and other pesticides are not harmful "to the health of the consumers."

Example: Kala Dera, India

  • lots of protest against it

→ uses exessive amount of ground water

Is Coca-Cola doing something against it?

  • Coca-Cola decided that the problems in India are a public relations problem
  • Coca-Cola has hired a public relations firm
  • Coca-Cola has also just announced plans to significantly increase the marketing budget in India from next year
  • Coca-Cola continues selling their product → poisoned

sources: http://www.world-psi.org/sites/default/files/documents/research/psiru_conflicts_human_rights_and_water.pdf

http://www.indiaresource.org/campaigns/coke/index.html

http://www.wisegeek.com/what-is-a-water-footprint.htm

http://assets.coca-colacompany.com/6f/61/43df76c8466d97c073675d1c5f65/TCCC_TNC_WaterFootprintAssessments.pdf

http://assets.coca-colacompany.com/68/24/f41f169c4923ad1c5f48e802fe0e/2011_europe-water-report.pdf

Goals and statement from Coca-Cola

  • "We have a particular interest in protecting the water sources that sustain communities because the communities that host our bottling plants are also our consumer base; we sell our products where we make them."
  • many help projects: building new/more wells with clean water

What is the water footprint?

  • total amount of freshwater used directly and indirectly by consumers and manufacturers
  • Direct water usage: when you take a shower, drink a glass of water, etc.
  • Indirect use: water used to produce, grow, and manufacturer the items that we use
  • green water: rainwater
  • blue water: surface and ground water
  • grey water: polluted water