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Our company recognizes that every consumer enjoys the sentiment that they are getting more than what they paid for.
We have depicted the red velvet royal cookie as a classy, elegant, and royal dessert. Therefore we want the contest to have a royal theme.
Customers/Consumers will be automatically entered in the contest if they like our product on Facebook or follow our company on Twitter. Furthermore, the customer/consumer will have the chance to win a multitude of prizes including free packages of the Red Velvet Royal Cookie, coupons to purchase our cookie and the grand prize known as our Red Velvet Royal Treatment Package. This package includes a behind the scenes tour of our bakery, a one of a kind special Red Velvet Royal Cookie Crown, and finally they will get to take home a free box of Red Velvet Royal Cookies.
Our business recognizes the importance of the utilization of technology in order to promote our product. Therefore we have considered the use of the social network twitter.
Twitter is popular amongst teenagers and adults both in Canada and the United States. Approximately 15% of Americans and 13% of Canadians use twitter daily. In total that is approximately 52million people.
In order to be successful in the food industry the consumer must enjoy the product.
In order to determine if our cookie is enjoyable we will be providing the consumers with samples so they can have the opportunity to determine if it is a product worth purchasing.
This is a step that is critical in the preliminary stage of launching our new Red Velvet Royal Cookie because it will reinforce the fact that this is a product worth pursuing on our end and it will also contribute to generating a start up customer base.
Coupons provide consumers a discount on the price of the product.
Consumers are very price savey and enjoy getting discounts on products.
Coupons encourage first time customers an opportunity to come to the bakery for the first time, which helps with brand recognition. Loyal customers also enjoy coupons because it saves them money.
Royal Castle Bakery encourages brand loyalty by issuing customer loyalty cards. Every time you buy 3 cookies you get 1 free. If you buy a dozen cookies customers will receive a red velvet box to place there cookies in.
Come To Royal Castle Bakery Today!!!
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Our company recognizes that every consumer enjoys the sentiment that they are getting more than what they paid for.