Thank you!
"Myths"
- Drinking is a risk-free activity.
- It can transform you.
- 2$ billon - Why would they tell us its dangerous?
- Sports and alcohol go together.
Skyy Vodka Appeal
Drink Responsibly
- Appears Popular
- Rich
- Smart
- Accent
- Different Country - France
- Convincing
- Sex appeal
- Quote - "The extraordinary belongs to those that make it. Fly beyond."
- Successful
- Trendy
Why is this bad?
- 3rd largest reason of death amongst youth
- Unintentional injuries
- Motor vehicle accidents, drowning, suicide, homicide
- Develop alcohol dependence - 4x more likely if used by 15
Alcohol Commercials
What could happen to you?
- Placed in magazines with high youth readership
- Radio
- Television Shows
- Age group: 12-20
- Appeal to this age group
- 42.9% in magazines
False Advertisement
Alcohol Advertisements: Friend or Foe?