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Nokia 3310

This popular phone sold 126 million models, and was particularly popular in Europe.

Ten years later we have a new cell phone - the Nokia 1011This was the first mass-produced GSM phone (Global System for Mobile Communications).

In the same year comes the first smartphone series, driven by an Intel 386 CPU the Nokia 9000 Communicator

MOBIRA SENATOR

This is the first cell phone made by Nokia. This cell phone was born in 1982

In 1996 comes the Nokia 8110

Alternately called the “banana phone”, this phone was popularized in the first Matrix movie.

Nokia 6630

The first cell phone to allow for global roaming.

Nokia N-Gage

Nokia’s answer to the Game Boy advance, this phone/games system had a couple of award winning titles before it succumbed to its clunky interface design.

Nokia 3510(i)

The first Nokia phone to bring GPRS internet services to the mass market. The 3510i, pictured here, was a more advanced version with a colour screen.

NOKIA

Targeting

Nowadays all kinds of people use mobile phones, from young teenagers to the elderly.

With such a large target market Nokia bets on the developed countries with economic power, and for them has several solutions to satisfy all our consumers:

- For the younger they have mobile phones with an appealing design that catches attention;

- For workers present mobile phones with high tech features to make your job easier;

- From mobile phones with easy access and functionality present the solution to the market which is governed by persons of full age.

Nokia tries to capture the attention of its target markets for its creativity, openness, collaboration, and consideration for people and the environment, with the high tech functionalities and applications.

Positionig

“Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world.”

NOKIA MARKETING STRATEGY

1. Market and product research:

* Finding out what your customers want

* Technical research

3. Product promotion

* Advertising

* Merchandising

* Publicity and P.R

* Sales promotion

2. Product launch

* Test market

* Pricing

* Branding

* Packaging

4. Sales and distribution

* Managing the sales force

* Type and amount of sales outlets

* Local, national or international sales?

* Transportation of goods

5. Monitoring and analysing the sales * Meeting customer satisfaction?

* Does the product need modifying or replacing?

* Is a profit being made?

* Is customer service satisfactory?

* Have the sales targets been met?

* Is the promotion and distribution policy effective?

The 5 main points of production

The principal place is in Manaus, Brazil. Many people considered this city a great place to work. In the second and third place comes two Chinese cities, Beijiing and Dongguan respectively. In these places there are a great quantity and quality of work. Komaróm, Hungary, it’s a fourth best point of production. Komaróm makes the difference because in the Nokia, in this city, works more women than men. Finally, the fifth and final country it’s India, more specifically in Chennai. In the Nokia Chennai there a great facilities and sustainability .This organization has received many awards for its high standards of environmental management.

Nokia’s mission and slogan

Brief history about Nokia

Nokia Corporation is a Finish multinational communications

and information technology.

His history started in 1865

by Fredrik Idestam.

Its principal products are

mobile phones, smartphones,

mobile computers and

networks. Nokia has a joint

venture with Siemens, Nokia Siemens Networks,

which provides

telecommunications network

equipment and services.

This organization has around

105,000 employees across

120 countries, sales in more

than 150 countries and annual

revenues of around €38 billion.

Nokia was the world's largest

vendor of mobile phones from

1998 to 2012, now it’s the

Samsung who governs

this statistic.

TRABALHO REALIZADO POR:

Diogo Vigário Nicolau Monteiro Vitor Gomes

2120559 2120606 2121163

The nokia’s slogan is very known, “Connecting People”. Your objective is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. This organization aims to achieve this in an increasingly dynamic and competitive environment.

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