Youtube

Kilder:

• Gannes, L. (2006, October 26). Gigaom. Hentet fra https://gigaom.com/2006/10/26/jawed-karim-how-youtube-took-off/
• Rouse, M. (2012, November). TechTarget. Hentet fra YouTube Definition
• Alexa Global Traffic Rank. (2015, November 1). U.S. Traffic Rank. Retrieved November 8, 2015, from ebizmba.com: http://www.ebizmba.com/articles/video-websites
• http://tarproductions.com/2015/06/15/why-all-companies-need-a-successful-youtube-presence/

Youtubers & Charity

Many YouTubers partner with various charities to help raise awareness for that charities cause

PewDiePie

Other Youtubers that raise money for charity: (often every year)

• He won a king web competition and donated all of the prize money to world wildlife fund
• He also ha a goal of raising $250,000 For Charity: Water when he reached 10 million subscribers.
• He ended up reaching $446,462

• Honeydew’s Honey Drive (Yogscast) - Oxfam
• Project for Awesome (Nerdfighters) - Humane Societies
• Desert Bus for Hope (LoadingReadyRun) - Child’s Play
• Battle Royale 2012 (TotalBiscuit) - Charity: Water

Who/What is YouTube important for

• Adolescents: information, music, entertainment ....

• Businesses: easy way to get their advertising shared, YouTube is so popular that they can certainly reach many more potential buyers than elsewhere

• Adults: information, music, entertainment ....

• Children: music, entertainment, learning

• Racists and the like: use it to share their opinions……

• Troll: an Internet phenomenon, where people post videos or comments that are written to provoke .......... Why call them for Troll, it's not fair to the trolls.

• Advertising agencies: a new way to promote products and stuff for those who hires them to it
• 20-30: "how to… guids", TV-shows
• Middle aged: "cat-videos" and the like of that,
• Old: anything….. As long as they understand how to use it
• Kids/children: videos for older people/dont nesseraly watch videos for their age group, minecraft videos, annoing music videos, TOY Revues
• Teenagers: will watch most things

• Media: use it to share their news stories, promote their channel, easy way to get viewers,

Definition

Margaret Rouse on TechTarget:

YouTube is a free video-hosting website that allows members to store and serve video content. YouTube members and website visitors can share YouTube videos on a variety of web platforms by using a link or by embedding HTML code.

• Rouse, M. (2012, November). TechTarget. Hentet fra YouTube Definition: http://searchcio.techtarget.com/definition/YouTube

What is ?

How YouTube started

How YouTube took off

The beginning of "YouTube"

Jawed Karim, Steve Chen, and Chad Hurley.

YouTube is a free video-hosting website

• 14 February, 2005
• 3 former PayPal employees activated the Internet domain name "YouTube"

The idea behind YouTube:

• a magazine article about BitTorrent
• The story included the calculation that 867,000 people watched Jon Stewart’s on-air harangue against Crossfire
• while three times that many saw it online
• Karim (YouTube founder) says he was captivated by the idea of an emerging clip culture.

You can view videos that other people have made, or make videos for other people to view

• A video-sharing website where users could upload, share, and view videos.
• Made from a makeshift office in a garage.

For no cost

The problem with YouTube

YouTube in 2005

But if enought people watch your videos it is possible to gain money

• Problem: nobody used YouTube.
• Karim, and his partners Steve Chen and Chad Hurley figured the best thing to do would be to get hot chicks involved.
• They posted an ad on Craigslist promising attractive females $100 if they’d post 10 videos on YouTube.
• They got not a single reply.

----------------------------------

• In June 2005, YouTube revamped, adding the four essential features that jump-started viral growth.

YouTube now

Number 1 video website

The Four Essential Features

• Related video recommendations
• One-click emailing to spam a friend about a video,
• More social networking and user interaction tools like video comments, and
• An external video player.

1 billion - Estimated Unique Monthly Visitors

We are going to talk about:

• What is "YouTube"?
• How it started.
• Development throughout the years.
• Who/what has YouTube become important for.
• YouTube celebrities.
• Positive and negative sides.
• Sources

Positives negatives

and

Negative

Positive

• Videos can contain false misleading information much like phony websites
• Legal/Copyright issues
• Offensive content sometimes promoting hatred or violence
• Privacy issues (Home/Address information, people videoed without permission, etc.)
• Minors uploading videos without parental consent

• Easy to watch and upload videos
• Contains vast amount of videos on almost every topic/genre
• Innovation affecting the Music Industry, Entertainment, and Media
• Opens business opportunities for everyday people (advertisements, publicity, etc.)
• Source of information and organization for historical/world events (Example: Egypt protests)

Youtube Celebrities

(HISHE)

5,4 million Subscribers

• Updates Every Month
• Length 2-5 mins

• A team of 10 people
• parodies popular films by creating alternate endings and pointing out various flaws.
• They started in 2005

Super Cafe

Villain Pub

Screen Junkies

• Subscribers: 5 million

• Started up: 3. okt. 2008

• Number of videos: 431

• Viewers: 1 billion

• Style/type/content in the videos: Honest trailers, rants, random, dicussions….

• Original series featuring superheroes/villains casualy chatting with each others

Nigahiga

TheFineBros

#16 most subscribed creator on YouTube

React Videos:

• Real name: Ryan Higa
• Subscribers: 15, 5 million Subscribers (Main channel) 3,7 million Subscribers (Second Channel)
• Channel Views: 2,4 billion
• Started: July 20, 2006
• Number of videos: (465+213) 678
• Content: comedic video vlogs and short films

• Real names: Benny Fine and Rafi Fine

• Subscribers: 13,5 million

• Channel Views: 3,5 billion

• Started: June 4, 2007

• Number of videos: 908

• Content: react videos (kids, teens, Elder and Youtubers)

Cryaotic

26 years old

#1 most subscribed person on YouTube

• Referred to as: Cry
• Subscribers: 2, 3 Million
• Channel Views: 328 Million
• Joined YouTube: Mar 14, 2006
• Number of videos: 1764
• Uploads: 1 video Monday-Friday
• Content: playthroughs (indie, adventure, stealth and horror games), Saturday streams, Cry Reads

He earned $7.5 million in 2014

Pewdiepie

• Real name: Felix Arvid Ulf Kjellberg

• Subscribers: 40, 5 million

• Channel Views: 10, 4 billion

• Joined youtube:

April 29, 2010

• number of videos:

2,515 (as of November 15, 2015.)

• Uploads two videos every day

• Content: mostly gaming, few vlogs other stuff, random videos.