Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Under Armour Strategic Plan

References

Welcome to Market Realist. (n.d.). Retrieved February 01, 2016, from http://marketrealist.com/2014/12/pros-cons-owning-armo

Under Armour | Benefits. (n.d.). Retrieved February 01, 2016, from http://www.underarmour.jobs/why-choose-us/benefits/

UA Annual Income statementhttp://www.marketwatch.com/investing/stock/ua/financials

Ciro, N. (2014). Under armour case analysis by Njinyah Ciro. Retrieved February 06, 2016, from http://www.slideshare.net/Njinyah19/under-armour-case-analysis

Under Armour, Inc. - Brand News. (n.d.). Retrieved February 06, 2016, from http://www.uabiz.com/

Basic Information

Company Vision

“To empower athletes everywhere”. ​

Executive Summary

-Athletic apparel retailer and manufacture.​

-Nation wide.​

-Athletic apparel for men, woman and children.​

- The company has prided itself on maintaining a competitive advantage by always having top-notch products and adopting new strategies and ideas to outcompete the rivals.

Company Background

-Founded in 1996 by Kevin Plank.​

-He wanted a shirt that provided compression and wicked perspiration off your skin and that worked with your body to regulate temperature and enhance performance. ​

-In 2008 it expanded with the footwear and accessory product lines. ​

-It operates in the United States, Netherlands, UK and Hong Kong.​

Company Mission

“Make all athletes better through passion, design and the relentless pursuit of innovation”.​

Budgets

Forecast

The largest budget of the company is marketing. In 2013 UnderArmour spent 330 million dollars on marketing events.

At the rate it's going, Under Armour might "just do it." While Nike's sales are still 10 times larger, Under Armour, in the 12 months ending in August, increased revenue at three times Nike's pace, Bloomberg reported in early September. It's "well on its way to becoming the second-largest global athletic brand, ultimately eclipsing Adidas," Canaccord Genuity stated in a Dec. 1 report to investors, projecting the company would surpass $10 billion in sales within five years.

Risk Management

Under armour has a holistic approach to risk management and assess risks by looking at multiple impacts (financial, operational, brand, and regulatory), as well as likelihood and velocity. Company then identify and implement risk mitigating solutions that can reduce the likelihood of surprises, claims, or other unknowns from materializing. Compny present their collective quarterly risk reports to their Enterprise Risk Committee, which reviews and discusses the conclusions they have developed.

Vertical Integration

Implementation Plan

Limited vertical integration

Production still outsourced

Distribution has not expanded

Acquisition of software and technology companies

Using technology companies to improve the

technical aspects of their products – including

instant performance metrics

Goal: double in size within 3 years

Global expansion 16 new offices worldwide

Continuous pursuit for perfection

Localizing the brand in other nations

Hiring new talent locally

Proper incentivizing for better work

Company Analysis

Key Success Factors

Possible Individual Growth Strategies

Strategic Alliance

Increasing research and development

expanding products into international markets

patents for their product ( UA currently have no patents)

developing new product line in order to have a wider target market

designing products for non-athletes

Partnerships

Sponsorships

3 key success factors

Innovative apparel based on performance

Consistent quality promise

Strategic marketing and promotion

Sponsor any individual athlete or team

Research & development

Method to stay ahead of competition in an

industry full of substitutions

Concentrated Growth

Increase the market share

Attracting competitors' customers

Attracting non-users customers

SWOT

Value Chain Analysis

suppliers complete two or more separate parts of the supply chain.

The materials used for their products are natural fibers and synthetic fibers.

Yarn, petrochemicals and synthetic fibers are used for the manufacturing of the texture.

Continued

The factories in North America are both located in the United states and in the Caribbean/Mexican basin.

This is where designing, cutting, buttonholing, ironing and sewing is done (Under Armour, Inc).

UA has a strong corporate environment code of conduct

Value Chain statement of UA is: respect the Universal Guarantee of Performance (UGOP).

Environment

INTERNAL ENVIRONMENT

Values: 4 pillar of Greatness

Leadership style: CEO like a captain of a sport team

Communication: huddles, MVP lunches learn from mistakes

Employees: team work. "Engines". Act like an owner Put UA first, leaders.

Conditions: active lifestyle (50$ per month with a personal trainer) Dress whatever you want Healthy-lifestyle, gym, restaurants and bars

Events: party, tournaments, fun activities

COMPETITIVE ENVIRONMENT

Rivals: Nike, Adidas, Asics

Substitutes: in the next future none

Complements: sport watches, sport electronics instrument ( Garmin), sports Apps, medical studios, gyms.

New entrants: very hard to entry in a market like this, too high investments ( R&D, Marketing, plants )

Suppliers: Asian, Mexican, central and South American firms. Special Make Up Shop

Customers: wholesale like Foot Locker, Sports Authority, Dick's Sporting Goods; end customers, both professional and non-professional; Teams ( Tottenham, St.Pauli, Chicago Cubs, Rugby Canada ) and universities ( Boston College, Notre Dame ),Retailers

EXTERNAL ENVIRONMENTAL

Economy: high uncertainty.

Technology: new materials, new storage and delivery options

Demographics: internationality all over the world. World seen as an entire

community

Politics: situation in Asia, central and South America ( suppliers)

Socials: importance to be green, attitude to work, to shop.

Values

4 PILLARS OF GREATNESS

Make great product

Tell a great story

Provide great service

Build a great team

Code of Ethics

Learn more about creating dynamic, engaging presentations with Prezi