Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Welcome to Market Realist. (n.d.). Retrieved February 01, 2016, from http://marketrealist.com/2014/12/pros-cons-owning-armo
Under Armour | Benefits. (n.d.). Retrieved February 01, 2016, from http://www.underarmour.jobs/why-choose-us/benefits/
UA Annual Income statementhttp://www.marketwatch.com/investing/stock/ua/financials
Ciro, N. (2014). Under armour case analysis by Njinyah Ciro. Retrieved February 06, 2016, from http://www.slideshare.net/Njinyah19/under-armour-case-analysis
Under Armour, Inc. - Brand News. (n.d.). Retrieved February 06, 2016, from http://www.uabiz.com/
“To empower athletes everywhere”.
-Athletic apparel retailer and manufacture.
-Nation wide.
-Athletic apparel for men, woman and children.
- The company has prided itself on maintaining a competitive advantage by always having top-notch products and adopting new strategies and ideas to outcompete the rivals.
-Founded in 1996 by Kevin Plank.
-He wanted a shirt that provided compression and wicked perspiration off your skin and that worked with your body to regulate temperature and enhance performance.
-In 2008 it expanded with the footwear and accessory product lines.
-It operates in the United States, Netherlands, UK and Hong Kong.
“Make all athletes better through passion, design and the relentless pursuit of innovation”.
The largest budget of the company is marketing. In 2013 UnderArmour spent 330 million dollars on marketing events.
At the rate it's going, Under Armour might "just do it." While Nike's sales are still 10 times larger, Under Armour, in the 12 months ending in August, increased revenue at three times Nike's pace, Bloomberg reported in early September. It's "well on its way to becoming the second-largest global athletic brand, ultimately eclipsing Adidas," Canaccord Genuity stated in a Dec. 1 report to investors, projecting the company would surpass $10 billion in sales within five years.
Under armour has a holistic approach to risk management and assess risks by looking at multiple impacts (financial, operational, brand, and regulatory), as well as likelihood and velocity. Company then identify and implement risk mitigating solutions that can reduce the likelihood of surprises, claims, or other unknowns from materializing. Compny present their collective quarterly risk reports to their Enterprise Risk Committee, which reviews and discusses the conclusions they have developed.
Limited vertical integration
Production still outsourced
Distribution has not expanded
Acquisition of software and technology companies
Using technology companies to improve the
technical aspects of their products – including
instant performance metrics
Goal: double in size within 3 years
Global expansion 16 new offices worldwide
Continuous pursuit for perfection
Localizing the brand in other nations
Hiring new talent locally
Proper incentivizing for better work
Increasing research and development
expanding products into international markets
patents for their product ( UA currently have no patents)
developing new product line in order to have a wider target market
designing products for non-athletes
Partnerships
Sponsorships
3 key success factors
Innovative apparel based on performance
Consistent quality promise
Strategic marketing and promotion
Sponsor any individual athlete or team
Research & development
Method to stay ahead of competition in an
industry full of substitutions
Increase the market share
Attracting competitors' customers
Attracting non-users customers
suppliers complete two or more separate parts of the supply chain.
The materials used for their products are natural fibers and synthetic fibers.
Yarn, petrochemicals and synthetic fibers are used for the manufacturing of the texture.
The factories in North America are both located in the United states and in the Caribbean/Mexican basin.
This is where designing, cutting, buttonholing, ironing and sewing is done (Under Armour, Inc).
UA has a strong corporate environment code of conduct
Value Chain statement of UA is: respect the Universal Guarantee of Performance (UGOP).
Values: 4 pillar of Greatness
Leadership style: CEO like a captain of a sport team
Communication: huddles, MVP lunches learn from mistakes
Employees: team work. "Engines". Act like an owner Put UA first, leaders.
Conditions: active lifestyle (50$ per month with a personal trainer) Dress whatever you want Healthy-lifestyle, gym, restaurants and bars
Events: party, tournaments, fun activities
Rivals: Nike, Adidas, Asics
Substitutes: in the next future none
Complements: sport watches, sport electronics instrument ( Garmin), sports Apps, medical studios, gyms.
New entrants: very hard to entry in a market like this, too high investments ( R&D, Marketing, plants )
Suppliers: Asian, Mexican, central and South American firms. Special Make Up Shop
Customers: wholesale like Foot Locker, Sports Authority, Dick's Sporting Goods; end customers, both professional and non-professional; Teams ( Tottenham, St.Pauli, Chicago Cubs, Rugby Canada ) and universities ( Boston College, Notre Dame ),Retailers
Economy: high uncertainty.
Technology: new materials, new storage and delivery options
Demographics: internationality all over the world. World seen as an entire
community
Politics: situation in Asia, central and South America ( suppliers)
Socials: importance to be green, attitude to work, to shop.
4 PILLARS OF GREATNESS
Make great product
Tell a great story
Provide great service
Build a great team
Code of Ethics