MARKET INVESTIGATION

AGE

GENDER

More than half of the respondents were compliant with the variety of restaurants at the mall ,yet a significant porcent were displeased by the scarcity of foods available.

Data collected showed a nearly matched response by consumers over satisfaction at the foodcourt,with a slightly greater positive response.

The range of ages has revealed that most respondents are teenagers between 16-20 years old, followed by young adults up to 35 years old.

The graph illustrates that the target market are youngsters, thus the main focus align with the preferences of this younger audience.

Research shows that most registered assistance is done on a weekly basis by the majority of consumers.

Research illustrates that a majority of consumers are men , with a total of 109,thus showing that the gender of preference is masculine.

With a significant majority of 72 votes, McDonalds rises as the most desired food chain to be placed at the food court, followed closely by Burger King .

Conclusion

The prices of Lps. 100 and Lps.65 received 56 and 52 votes respectively,thus, revealing that consumers are inclined for more comfortable prices, proper of the middle class.

More than two thirds of the consumers stated that the facility are indeed comfortable; however, a slight minority argued several issues such as uncomfortable chairs and tables.

FOODCOURT

The following investigation illustrates the need of a better and more fit installation designed for the selling of foods and proper ingestion of such.

The investigation evaluates through polls the data recollected in reference to the tastes, preferences , and overall experience of consumers.

Over 22% of the consumers are satisfied with the food court’s hygiene. The rest (78%) have no doubt that the food court is always clean and its food is healthy.

A roughly paired response from consumers, data reveals that one half considers there is enough space while the other suggest that the facilities should be further expanded.

After analyzing all the information, we can assume that some people think the food court is a nice place that does not need any change, but there are some other people that gave many suggestions in order to make the food court a more comfortable place.

The most affected areas are: the size, variety and cleanliness.

The Foodcourt at Unimall has been a recent installment in the city.

Due to the lack of any other mall, the foodcourt has become a major place for social gathering. However, the polls reveal the following necessities :

Almost 54% of Unimall’s visitors agree with the cleanliness of the bathrooms, while 46% think that the bathrooms need to be cleaner and more appropriate for public use.

The general response of consumers revealed that the most important issues to be tackled are more space and cleanliness. Nevertheless, an overall positive reaction was obtained with 88 respondents being totally satisfied with the service presented.

MARKET INVESTIGATION

FOOD COURT