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Advancing Your Non-Profit Mission with Social Media: Promising Practices for Marketing and Fundraising Case Studies
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Provide Value to Homeowner's First
Look for content about kids, gardening, cooking, etc.
Questions
Twitter: @Nichole_Kelly
The Social Media Firm that Understands Your Bottom Line
Conclusion
Goodwill
Client Relations
Be Strategic
Be Efficient
Generate Brand Awareness
Test, Test, Test
Start Planning
Copy what you like
Innovate what you don't
Generate Brand Awareness
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Advancing Your
Non-Profit Mission
with Social Media
1) Be strategic about social media
2) Create an information dashboard
3) Create a content calendar
4) Pre-schedule content
Promising Practices for Marketing and Fundraising
Non-Profit Case Studies
Google Reader
Google Alerts
Google Analytics
Homeowner's Associations
4 Tips to Make Facebook Pages Engaging
HootSuite
It's Not about YOU....it's about THEM
The Social Media Firm that Understands Your Bottom Line
- Use the 80/20 Rule! If you can make a post about you a post that’s really about your audience, it’s a win-win.
- Use Targeting – Follow the fan pages of key demographics and share information from their pages that is relevant to the your following i.e. Parents Magazine.
- Use Tagging – You can tag status updates, photos, and videos with other fan pages
- Use Variety – Create a calendar with a theme for each day of the week to make content creation easy for you, but engaging for fans.
Children's Hospital Boston
Client Relations
Fundraising
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