Sports & Energy Drink
Marketing Plan
Promotion
- Active in social media marketing in order to create buzz around the products.
- Planning on sponsorships for national sports team.
- Southern Tigers Sports & Energy Drink has online advertising, offline advertising, print and digital media advertisements.
Place
Price
Marketing Mix: Product
- Southern Tigers Sports & Energy Drink quenches thirst while replacing fluids & electrolytes in a healthier way.
- It is guaranteed safe sports & energy drink for everyone.
- 1st sports drink that contain taurine & less sugar.
- Energy drink that is caffeine-free.
Do you know how much sugar is in your drink???
ALL Sports & Energy Drink contains a very high amount of sugar... but not anymore...
Advantages of Southern Tigers Sports & Energy Drinks
- Authorized Distributors in every states.
- Available in selected sports clubs, petrol kiosks, convenience stores, food stalls, etc. nationwide
- Indirect channeling
- Recommended Retail Price
- Southern Tigers Sports Drink = Rm 3.00
- Southern Tigers Energy Drink = Rm 3.50
- Prices may vary based on numerous factors such as:
- promotions
- buying in bulk
- locations
- etc.
SWOT Analysis
STP Process:
(Segmentation)
STRENGTHS
THREATS
WEAKNESSES
OPPORTUNITIES
- threats from big competitors
- ineffective marketing strategy
- rising cost of raw materials
- strong brand identity
- stable financial position
- good product quality
- numerous health benefits
- laboratory test results to back up the products
- new in the market
- people unaware of the product's benefits
- low advertising
Average Profit Margin
- fast-expanding market
- introduce product in international market
- more advertisement
- unique marketing strategy
STP Process:
(Targeting & Positioning)
Have you ever heard of a Sports Drink that has the following benefits?
- thirst quencher
- non-carbonated
- replaces electrolytes
- low in sugar
- contains Taurine???
Athletes & Non-Athletes
- males and females between the ages of 13-28.
- matured people who regularly participating in physical activities.
- Geographic - Malaysia as the primary market.
- Psychographics - physically active lifestyle.
- people who desires to become an athlete.
Offers an average of
30% PROFIT MARGIN
to the wholesalers.
- teenagers
- students
- athletes (professionals & amateurs)
- body & health conscious people
- unique positioning ability due to low sugar content and it contains Taurine.
- Anti-doping tested & approved by ABrC to be safe for all athletes.
Benefits of Southern Tigers Sports & Energy Drink
Mission Statement
Objectives
Introducing the 1st ever "Healthy Sports Drink"
to help athletes & non- athletes improve their performance by providing them the kind of Sports / Energy Drink that will give them the proper hydration, nutrition & energy without jeopardizing their health.
- to be known as "Healthy Sports & Energy Drink"
- to prove our product's potential in the market.
- to continue putting consumer's benefits as our top priority.
- to give satisfactions to the customers at a reasonable price.
- maintain to be environmentally friendly.
Why is it called
" Healthy Sports Drink" ???
LOW SUGAR CONTENT
TAURINE
contains average level of carbohydrates that provides enough fuel source for muscles and the brain that helps improve performance and fluid absorption.
Taurine is a type of essential amino acid which can be found throughout our bodies.
Researchers called it a "wonder molecule".
Southern Tigers Sports & Energy Drink
Introduction
ELECTROLYTES
replace lost electrolytes in our body and help re-hydration.
"Primary Roles of Taurine in the Body"
- Sports Drink
- Grape
- Pomelo (Citrus Maxima)
- Orange
- Energy Drink
NO AFTERTASTE
- formulated by Dato Seri P. Poobalan and manufactured by Mamas Manufacturing Sdn Bhd since 2012
- formerly known as "GRATE"
- Featured in SUKMA 2016
- Chosen by Southern Tigers to be their Official Sports & Energy Drinks
- 2016 - collaboration between Mamas Manufacturing and Southern Tigers began and launched "Southern Tigers Sports & Energy Drinks"
smooth and refreshing taste.
- Maintaining proper hydration and electrolyte balance in your cells.
- Forming bile salts, which play an important role in digestion.
- Regulating minerals such as calcium within cells.
- Supporting the general function of the central nervous system and eyes.
- Regulating immune system health and antioxidant function.
Benefits of Taurine
treats diabetes - lowers blood sugar level
reduce the risk of heart disease
enhance performance by reducing fatigue, increasing fat burning and lessen muscle damage.
reduce seizures and help treat epilepsy
prevents obesity
provides potent retina protection
treats liver diseases
Energy Drinks are DANGEROUS to our health because of the CAFFEINE & high level of sugar...
Prepared by: Ostrum Trade
Factory Visit (Feb 2017)
Conclusion
Southern Tiger Performance Energy Drink is a "Healthy Energy Drink" as it is CAFFEINE-FREE & contain less sugar.
- Southern Tigers Sports & Energy Drink are high growth potential products.
- Brand growth could be accomplished through Sports Industry Marketing both locally and internationally.
- Sales of Southern Tigers Sports & Energy could sky-rocket with the help of effective marketing strategy.
- It will be recognized as the 1st "Healthy" Sports & Energy Drink in the world.