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GOAL!

Sports Team 90 Day Plan

  • To increase gym engagement scores and SEE5
  • Improving team moral in the gym and getting everyone 'on the bus'
  • improved gym recruitment choices immediately
  • Promoting our All Stars product, preparing for next priority booking window
  • Improving relationship with Sales team about our MYM products
  • Budget meetings to look where we can all save money whilst satisfying our members

What I can add to the role...

  • Interpersonal skills and rapport already existing with staff and members
  • Proactive in helping the Sports Team
  • Aware of where we need to save money and improving our commerciality
  • Ideas already about how we can improve our gym product and All Stars product

Sports Team - Swimming

Strengths:

  • When it works, it works!
  • Some of the instructors

Weaknesses:

  • Lack of communication to members and instructors
  • All stars penetration too low - no promo or marketing
  • Paper timetable - clear?

Threats:

  • Quality of cover instructors/new instructors coming in
  • Facilities nearby offering swimming lessons with instructors at DL

Opportunities:

  • Promoting priority bookings window
  • Using 3 (for example) instructors to run bulk of programme - consistency, children happier

Sports Team - DL Kids

Strengths:

  • Kid of the Month
  • Lynsey's event organising
  • Baby Boppers

Weaknesses:

  • High spending
  • 2nd hand equipment for creche - 'church hall not 5*'
  • DL Kids team -no SEE5 outside creche

Threats:

  • Other party venues offering cheaper party product
  • Still no relaunch of new toys that were bought in

Opportunities:

  • DL Kids party team leader
  • More than one party a day
  • Newer toys - ask for any toys no longer needed and using new products bought

Sports Team - Tennis

Strengths:

  • Badminton
  • Richard

Sophie Whitfield

Weaknesses:

  • All Stars promotions are limited/non existent
  • 90 children on All Stars - too low
  • Communication to members/ certain members
  • Tennis events

Threats:

  • Limited tennis coaches in Swindon
  • Timetabling

Opportunities:

  • More tennis socials/ events
  • Marketing for events/ all stars
  • Badminton - all stars?

Sports Team - Group Exercise

Strengths:

  • Negative feedback has reduced since start of the year
  • Quality of our freelance instructors
  • Communications between myself, members, instructors

Weaknesses:

  • Equipment not 5*
  • High spending over last few months
  • Not utilizing events as well as I could

Threats:

  • New gyms opening
  • Spin bikes not being updated

Opportunities:

  • Improved equipment - retain members
  • Hitting budget whilst satisfying demand from members

Sports Team - Gym

Strengths:

  • Cleanliness
  • Synrgy

Weaknesses:

  • Quality of PT's - 'living & breathing' , passion to serve
  • Not a team
  • Lack of revenue coming into the business
  • Gym Engagment & SEE5 one of the lowest in the company

Threats:

  • New gyms opening offering a cheaper alternative - may appeal to young professionals
  • More gym staff leaving the business - high staff turnover in the gym this year

Opportunities:

  • Better recruitment choices - improved product = more revenue
  • Leadership from line mangaer
  • Strict following of the PT journey

Goals for the Sports Team at David Lloyd Swindon

Journey to success as

Sports Manager

  • Reducing spending where we can - Dance pros, DL Kids (parties, make & create)
  • Improving our All Stars product - product offering, marketing & exposure, communication with members
  • Raising our Gym Engagement/ SEE5 scores
  • Better recruitment choices in the gym, swimming instructors
  • Acing our MYM products - family welcome, PYE, group ex welcome - working better with the Sales team

Objectives

  • Goals for the Sports Team at David Lloyd Swindon & how we can achieve those goals (discuss)
  • Analysis of each department
  • What I can add to the role
  • 90 day plan for the Sports Team at David Lloyd Swindon
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