Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Tagline

Freshness Policy

Gardenia Philippines pioneered a unique distribution system, ensuring that only fresh breads reach consumers every day. Gardenia strictly follows its international policy of keeping only fresh stocks on the store shelves. As soon as products come out of the factory, delivery vans leave the production plant as early as 4 o’clock in the morning to bring the products to specific locations in the country. Replacing unsold breads in store shelves with only freshly baked top-quality products during each day of delivery is a Gardenia practice unmatched in the industry.

"Masarap kahit walang palaman."

"So good… you can even eat it on its own"

Philippines

Competitors

Gardenia Pedicart

Upright Display

The Gardenia Pedicart is for those who wish to venture in micro-entrepreneurship, marketing fast selling Gardenia bread products primarily house-to-house. With this livelihood program, one can earn at least P300-P350 for a half day’s work, and double the income with a second round in the afternoon or early evening. The company provided the pedicarts for free and supplied the bread daily for sale by the vendor.

It all began in 1997, QAF Limited through Gardenia International Pte. Ltd. established Gardenia Bakeries Philippines Inc. and started construction of its bakery plant in Laguna International Industrial Park (LIIP), Biñan, Laguna.

Gardenia Philippines started its operations in 1998 with the state-of-the-art bread factory rated as one of the most modern large scale bread manufacturing facility in the country. Its major, highly-automated equipment come from the best bakery equipment suppliers from Germany, Holland, UK and USA making it the leading manufacturing company in the Philippines.

Over the years, Gardenia has gained wide acceptance and is now considered as the most widely distributed loaf brand, reaching many parts of the country.

Gardenia was first to display bread in an unconventional way. Its colorful packaging is displayed in an upright position. The vertical display made Gardenia breads stand out on shelves.

Marby Food Ventures Corporation

Sanmaru (Tiffany)

Uncle George

Creative Bakers

Ownership

G-Lock System

The bread producer had humble beginnings as a small bakery in 1978. Gardenia was located in Bukit Timah Plaza. And it started out with the help of an experienced American baker with 35 years of experience. His name was Horatio “Sye” Slocumm.

Gardenia is first in the country to use a unique automated G-lock system in its packaging. It is a small but powerful plastic clip that seals in the bread´s freshness. It shows the product´s "Best B4" date and retail price.

In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with him 35 years of baking experience with one of America's leading chain of bakeries.

Color coded G-lock

The G-lock color-coding is part of Gardenia’s quality control system. To prevent confusion, 1 color per day is assigned, thus there are 7 G-lock colors assigned for the 7 days of the week. The day always matches the color. The following are the G-lock colors with the corresponding days:

This means, for example, that on a Thursday, a consumer will see on display shelf either a blue G-lock which means it was delivered on Thursday, or a yellow G-lock which means it was delivered the day before or Wednesday.

Malaysia

Logo Story

The inspiration for the making of Gardenia logo is the American Flag because the recipe of the bread came from an American (Slocumm).

The flower dot represents the attributes of a Gardenia flower.

The brand name "Gardenia" came from a flowering plant "Gardenia Jasminoides".

Gardenia started a commercial bakery in March 1983 at Pandan Loop. And it gained popularity with a superior product that was softer, tastier, and more nutritious. With a winning product, good packaging, and effective marketing strategies, Gardenia became a recognized brand in Singapore. It was known for freshly baked bread that used the finest ingredients.

After steadily making progress for more than 20 years, Gardenia became an international company that functions in five countries. It also expanded to carry a line of 38 different types of bread.

Competitive Profile

It symbolizes the freshness and the aroma of a Gardenia bread.

Glenice Marie G. Manalang

Target Market Profile

Brand Positioning

Proof of Interview

Advocacy

with Mr. Ninoh Z. Jallores (Executive Baker/Gardenia Phil. first employee)

Gardenia is advocating health, nutrition and wellness to their consumers by offering healthy and delicious products.

Team Gardenia provided essential nutrition counseling and other helpful information, especially on meal preparation using Gardenia Health Breads and other concerns on health and nutrition.

The activity was part of Gardenia’s “Tagged Healthy” nutrition and diet needs campaign, the company’s continuous advocacy to promote wellness and healthy lifestyle among many Filipino consumers.

“World Bread Day,” a global and significant event every October that espouses the philosophy of “sharing” and “breaking” of bread as a meaningful and symbolic humanitarian act.

Awards

Marketing Strategy

Gardenia has been awarded with International Organization for Standardization ISO 9001: 2000 certifications from 2003 to 2009 and has now upgraded to ISO 9001:2008 in compliance with Quality Management System and certification for product quality excellence. This assures that consumers only get the highest quality products in the market. Moreover, Gardenia is HACCP (Hazard Analysis and Critical Control Point) certified since 2003 to present—proof of the company’s adherence to the systematic approach in the identification, evaluation, and control of food safety standards. From 2004-2010, Gardenia was accorded Superbrands status by Superbrands Ltd., an independent authority and arbiter on branding. This, on the other hand, re-affirms that Gardenia has met the stringent criteria of market dominance, longevity, goodwill, customer loyalty and overall market acceptance. Another notable award is the Annual National Consumers’ Award (ANCA) as the “Outstanding Bread Manufacturer” for five straight years.

Promotional Activities

Distribution Strategy

Since the start of its operations, Gardenia's distribution had grown rapidly. Gardenia is now considered as the most widely distributed loaf brand in Metro Manila to as far as Isabela ,Abra, Cagayan and Ilocos provinces in the North, Bicol and Sorsogon in the South, and Negros, Samar, Antique, Aklan, Iloilo and Leyte in the Visayas region. Increasing demand led Gardenia to reach Cebu, Bohol, Butuan City, Iligan City, Misamis Oriental, Bukidnon and Davao City in Mindanao. From Gardenia's establishment in 1998, the brand’s

ATL - tri media campaign, social media

BTL – Sampling, bundling, packaging overband, co branding efforts.

Learn more about creating dynamic, engaging presentations with Prezi