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Marketing Plan of new Motorcycle

Launching "Pro-125"

Introduction

Join Venture, Hi-Tech and Group Strucutre!!

Market Overview

USAID Study on Motorcycle Industry

- Global

- Pakistan

Honda Market Leader with 85% Share

- PAMA Reports

Local Manufacturers and competition

SWOT Analysis

What are the factors impacting us outside???

Promotional Plan

Marketing Objective and Strategies

Objectives

New Product Features

Segmentation, Target Customers and Positioning

Customer Analysis

Marketing Mix Strategies

- Product

- Price

- Place

- Promotion

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