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Globalization of The Fast Food Industry
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Globalization of The Fast Food Industry
Adaptation to one's culture
McDonalds in The Philippines
- adapt menu to cultural tastes
- adapt atmosphere to cultural customs and traditions
- adapt overall restaurant concept to accommodate all religion(s)
History of Fast Food
Globalization of Fast Food
- While most Americans are cutting their budget, the fast food industry is expanding theirs
- McDonald's plans to open 1000 new stores worldwide
- other fast food companies are following suit
- Worldwide franchises = increased profits
- Expand--> Adapt --> Earn
Pros and Cons of Fast Food Globalization
- Fast food came about following WWI with the introduction of White Castle in 1921
- Life, in general, was speeding up especially after automobiles became popular and affordable
- People became busier with less time to prepare home cooked meals
- Food that could be made quickly, ready to eat in minutes, became a hot commodity
- Fast food got even faster with the utilization of the assembly line by McDonald's
- Increased mechanization and specialization sped up the food process and increased quality
- Fast food = Fast money
- Efficiency of processes allowed restaurants to lower prices tremendously
- Cheap, fast, hot food prepared by someone else - what can be better than that?
Pros
- Provides a numerous amount of jobs
- More "bang for your buck"
- Crosses all cultural boundaries
- Safe, available food
Cons
- Promotes an unhealthy life style
- Consuming greasy, fatty foods leads to increase risk of heart disease
- Contributes to the spread of obesity and diabetes
- Most workers make only minimum wage
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