Copy of Copy of Copy of Embryonic Stem Cell Research: A Crossroads in Medicine and S

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Conclusão

Objectivos de

Comunicação

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Target

• Alvo de Marketing

Para atingir

esses objectivos é necessário:

Target

MoodBoard

Avaliação e controlo das Acção de Comunicação

Promessa de

Comunicação

• Melhorar os suportes de comunicação viável
• Cumprir o prazo da acção estabelecida
• Nunca falhar entrega de produtos
• -Fidelizar o maior número de clientes
• Aumentar o número de vendas 10%

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

• Alvo de Comunicação

- Modelos Fotográficas

- Mais publicações nas

redes sociais

- Criação de um spot de

video

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

RESUMO

CAKI

Objectivos de

Marketing

Insight

Posicionamento de

Comunicação

-Proximidade com o cliente

- Confiança

- Novas actualizações nas plataformas online

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

CONFIANÇA

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Tom de Comunicação

Docente:

Virginia Aveiro

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Acção de Promoção

do Facebook

-Aumentar o número de vendas

-Conquistar quota de mercado

-Aumentar o nível de margem

-Melhorar a notoriedade da Marca

-Ter posicionamento de destaque em

relação à concorrência

-Apostar numa parte mais criativa e racional

-Carácter informativo e imperativo

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

3ª Fase

Estratégia Criativa e de Media

Cronograma

Instagram

Facebook

Estratégia Criativa

Spot de Vídeo

Mix de Comunicação

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Ferramentas Utilizadas:

-Marketing Directo

-Promoções online

-Força de Venda

-Publicidade

FOLHETO

Gregory's Opinion: Medicine for Humanity

DRA

MUPI:

OUTDOOR

Works Cited

-the potential benefits of ESC research are to great to be left alone

-research should continue and restrictions should not be placed on funding

-valuable medical knowledge will be revealed due to research, which may or may not relate directly to ESCs

-the application of ESC research should be restricted to extreme cases

-knowledge gained form ESC research should be used develop new treatments, perhaps less controversial treatments

-debates on future bio technologies should be held on a case by case basis

IMPRENSA

INTERNET

BANNER:

Possible Impacts Of Biotechnology

E-MAIL DE MARKETING

-favors the wealthy

-longer life spans for people who can afford treatment

-overpopulation exacerbated by increased life spans

-wealthier people will have the majority of the resources in the event of extreme overpopulation

-people of poorer countries will be placed at a greater disadvantage in terms of resources

-the number of different genetic lines will be diminished as disadvantaged people die more frequently

-genetic modification (improved genes) may become necessary for survival

-the adoption of certain desirable genes is inevitable (Suaudeau, 2011)

- certain cosmetic or practical phenotypes will be more popular than others

-genetic variation may decrease significantly

1. "Biodiversity - Genetic Diversity." Biodiversity - Genetic Diversity. Web. 31 May 2015. .

With ESC, the polulation would get older.

2.Deb, Kaushik Dilip, and Kanchan Sarda. “Human Embryonic Stem Cells: Preclinical Perspectives.” Journal of Translational Medicine 6 (2008): 7. PMC. Web. 28 May 2015.

3.De Wert, Guido, and Christine Mummery. "Human embryonic stem cells: research, ethics and policy." Human reproduction 18.4 (2003): 672-682

4.Farm5. Digital image. Flickr. Yahoo, n.d. Web. 3 June 2015. <http://farm5.static.flickr.com/4122/4753367631_543a26f007.jpg>.

5.Genetic Diversity in Humans. Digital image. Google Images. Google, n.d. Web. 3 June 2015

6.Khan, Salman. "Embryonic Stem Cells." Khan Academy. Web. 31 May 2015

7.Moller, Mark S. “Human Embryonic Stem Cell Research, Justice, and the Problem of Unequal Biological Access.” Philosophy, ethics, and humanities in medicine : PEHM 3 (2008): 22. PMC. Web. 30 May 2015.

8.National Institutes of Health. "Frequently Asked Questions." What Are Adult Stem Cells? [Stem Cell Information]. U.S. Department of Health and Human Services. Web. 31 May 2015.

9.Sandel, Michael J. "Embryo ethics-the moral logic of stem-cell research." NEW ENGLAND JOURNAL OF MEDICINE. 351 (2004): 207-208.

10. Stem Cell Research: Ethical or Immoral? YouTube, 2010. Film.

11. Suaudeau, Jacques. "From embryonic stem cells to iPS–an ethical perspective." Cell proliferation 44.s1 (2011): 70-84.

12 University of Michigan. "Lack of diversity in embryonic stem cell lines." ScienceDaily. ScienceDaily, 17 December 2009. <www.sciencedaily.com/releases/2009/12/091216203453.htm>.

Trabalho Elaborado por :

CONCLUSÃO

Guilherme Storino 20130308

Mariana Guedes 20130229

Ricardo Almeida 20130183

Vanessa Guerra 20130345

2ºB1

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Central Tendencies:

Mean:

Median:

Mode:

Range:

9.8

0.5

0

57

Explicacão do Conceito

Acção de Promoção

de Instagram

• Comunicação integrada para alcançar

um posicionamento específico

• O sucesso com o aumento de credibilidade e notoriedade
• confiança na marca satisfazendo todos os

pedidos

3ºB1

Plano de Comunicação