Recommendations
Networking with other organizations and requesting non-monetary donations
Instagram: Where Photos are Worth a Thousand Words
Instagram #Hashtags
Two Platforms, One Post
Show Contributors Appreciation
- Using Proper Hashtags allows photos to be seen
- Create tags specific to this shelter
- Helps create awarness by allowing more people to get linked to our profile
- Thank Adoptors
- Allow donors to see how their contributions were allocated
- Will generate more donations knowing it's being put to great use
- Linking other platforms (Facebook, Blogs) with Instagram
- Gets posts to ALL followers regardless if they're on Instagram or not
- Showcase Animals in shelter with photos and videos
- Captions can allow viewers to get a feel for what the pet is like
- Millions of photos are uploaded everyday
https://www.facebook.com/ChicoAnimalShelter/
https://www.instagram.com/humanesociety/
Recommendations
Facebook
- Targeting groups with similar interest
- Using Ad programs through Facebook can increase our ability to target certain groups
Photographs and Videos
- We can use our presence on social media to reconnect families with their lost pets
Recommendation
- Our objectives must be clearly defined
- Objectives need be communicated in a clear message
Non-profit Blogging
Recommendations
Horse Plus Human Society
- 30,000 daily views
- Over 180,000 Facebook Likes
- Resulted in over 10,000 adoptions
ASPCA
- Largest National Animal Welfare Organization
- Blog takes an educational stance
- Solid use of other forms of media outlets
Blogs in the Business Landscape
- According to Sage Business Journals, "81% of businesses reported that their company blog is useful if not critical for the success of the company..."(Fowler, 2015).
Action Plan:
1. Access the Resources Needed to Launch the Blog
2. Choose a Platform
3. Produce Quality Photos and Content
4. Blog Daily
Facebook
#1 Rated Platform
- Able to Link to other kinds of social media
Recommendations
Educate using:
Facebook
Chico Animal Shelter
- Make our online presence known within the community
- Add links to traditional advertising
- Researched the Effect of Social Media in the Non-profit Sector
- Explored the many Social Media Facets such as:
- Blogging
- Facebook
- Instagram
- Compiled an action-oriented list of recommendations
Established in 2012
- Become active users of within the platform
Elisabeth Beiter, Salvador Rivera, James Agular, Eric Gonzalez
Social Media in the Community