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Recommendations

Networking with other organizations and requesting non-monetary donations

Instagram: Where Photos are Worth a Thousand Words

Instagram #Hashtags

Two Platforms, One Post

Show Contributors Appreciation

  • Using Proper Hashtags allows photos to be seen
  • Create tags specific to this shelter
  • Helps create awarness by allowing more people to get linked to our profile
  • Thank Adoptors
  • Allow donors to see how their contributions were allocated
  • Will generate more donations knowing it's being put to great use
  • Linking other platforms (Facebook, Blogs) with Instagram

  • Gets posts to ALL followers regardless if they're on Instagram or not

  • Saves Time
  • Showcase Animals in shelter with photos and videos

  • Captions can allow viewers to get a feel for what the pet is like

  • Millions of photos are uploaded everyday

https://www.facebook.com/ChicoAnimalShelter/

https://www.instagram.com/humanesociety/

Reccomenations:

Recommendations

Facebook

  • Targeting groups with similar interest
  • Using Ad programs through Facebook can increase our ability to target certain groups

Photographs and Videos

  • We can use our presence on social media to reconnect families with their lost pets

Recommendation

  • Our objectives must be clearly defined
  • Objectives need be communicated in a clear message

Non-profit Blogging

Recommendations

Horse Plus Human Society

  • 30,000 daily views
  • Over 180,000 Facebook Likes
  • Resulted in over 10,000 adoptions

ASPCA

  • Largest National Animal Welfare Organization
  • Blog takes an educational stance
  • Solid use of other forms of media outlets

Blogs in the Business Landscape

  • According to Sage Business Journals, "81% of businesses reported that their company blog is useful if not critical for the success of the company..."(Fowler, 2015).

Action Plan:

1. Access the Resources Needed to Launch the Blog

2. Choose a Platform

3. Produce Quality Photos and Content

4. Blog Daily

Facebook

#1 Rated Platform

  • Over 1 billion Users

  • Easy to Use and Access

  • Able to Link to other kinds of social media

Recommendations

Educate using:

&

Comments

Tips

Facebook

Chico Animal Shelter

  • Make our online presence known within the community

  • Add links to traditional advertising
  • Researched the Effect of Social Media in the Non-profit Sector
  • Explored the many Social Media Facets such as:
  • Blogging
  • Facebook
  • Instagram

  • Compiled an action-oriented list of recommendations

Established in 2012

  • Become active users of within the platform

Elisabeth Beiter, Salvador Rivera, James Agular, Eric Gonzalez

Social Media in the Community

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