Apple iPhone (contd.)
- The Apple company's self described value proposition is "Think different".
- This compliments their value position of selling a unique phone that is both functional and fashionable, a combination of descriptive adjectives that many companies try to achieve with their products.
Apple iPhone
Gain Laundry Detergent (contd.)
- Gain Laundry Detergent's self described value proposition is "Sniff, Sniff, Hooray!"
- This compliments their value position of selling detergents with scented variety.
- The iPhone is a smartphone and one of the many technological devices produced by the Apple company.
- The company is oriented towards a combination of product, selling, and marketing concepts, seeing as it's value position is providing a high quality cellular phone of social status with unique features, high functionality, and a user friendly interface.
- The iPhone is special in that it is a cell phone of high social status that is both highly functional and easy to use. The company can be considered product concept oriented due to it's special features, marketing concept oriented because it is constantly adding features that the customers desire, and selling concept, seeing as it has many campaigns advertising it's new features with celebrities.
Lexus Automotives (contd.)
Gain Laundry Detergent
- Lexus Automotives' self described value proposition is almost always changing, evolving from it's original "The Relentless Persuit of Perfection" to it's present day "Engineering the Impossible".
- Gain Laundry Detergent is a brand of Detergent and subsidiary of the Procter & Gamble company (P&G)
- The company is oriented towards a combination of product, production, and marketing concepts, seeing as it's value position is selling a good quality detergent with a wide variety of scents.
- Gain Laundry Detergent is on par with other detergents in terms of quality. What sets it apart is it's wide variety of scents. The company can be considered product concept oriented due to it's special feature of many available scents, production concept oriented because of it's affordble pricing, and marketing concept oriented because it caters to the high demand of scented detergents, satisfying the the customer's need.
Enterprise Rent-a-Car (contd.)
Lexus Automotives
- Enterprise Rent-a-Car's self described value proposition is "Taking care of our customers, our communities, our employees and our environment."
- They exemplify this by including services like their "We'll pick you up" otherwise known as "Vamos por Ti", offering to pick up local customers at no extra charge.
- Lexus Automotives is the luxury line of the Toyota car company.
- The company is oriented towards a product marketing concept, seeing as it's value position is selling a high quality vehicle of social elegance, placing aesthetic value over affordability.
- Luxury vehicles such as the Lexus traditionally age better than non-luxury vehicles. They also ensure that the consumer is better percieved as successfull or wealthy in society, which in some cases gratifies the customer's need.
Enterprise Rent-a-Car
What is Value Proposition ?
- Value Proposition can be defined as established values that a buisness adheres to or a set of benefits it promises to provide.
- A Value Proposition can be compared to an organization's mission statement and in certain cases, a company's slogan.
- ex) Wallgreens' "On the Corner of Happy & Healthy".
- Every Company and Brand has a Value Proposition.
- Enterprise rent-a-car is currently the largest car rental company in North America.
- The company is oriented towards a societal marketing concept, seeing as it's value position is low rates, fast rentals, and the best services.
- Aditionally, the company is credited with treating their customers as family members, always putting value in what their customers value.
Companies and Value Proposition
by Maria Noelia Gordon Botello