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Examples

JH

Jon Hosier

Transcript

Marketing Professional - Jon Hosier

Successful

B2C Q4 Email 2016

Lead Gen and CRM Lead Scoring 2015

Email Summit 2014: Post Event

  • Updated database for segmentation and personalization
  • Grew List with lead gen strategies
  • A/B test calendar stimulated positive KPI trends
  • Set campaigns cued on behavioral and transactional data
  • Delivered a stream of warm leads to Inside Sales and increased their conversion rate by 25%
  • Standardized the Sales-Marketing funnel into a lean and repeatable process, improving the efficiency
  • Exceeded Marketing-generated revenue goal of $1.2MM

Campaign Examples

  • Re-purposed content to net $200k across two different contracts
  • Produced 900 new prospects
  • Evergreen campaign, continuing to produce leads

http://bit.ly/1DXrAkn

Prospecting & Nurturing Campaigns

Segmentation

Lead Gen

Triggered Email Campaigns

Share Email

Email

Persona

Personal vs. Professional

Alert to Territory Sales Manager

Lead Scoring, Lead Nurturing,

Up-selling/Cross-selling, & Re-engagement

Flows cued by Monetary, Frequency, & Recency data

http://bit.ly/2nTqUwZ

Scoring Logic Passed into SalesForce

Optimized Landing Page

Gated Content Page

Testing Calendar

Personalization: Subject line and Body copy

Cemented new brands' best practices

Email Optimization

  • FN vs. "Dear Customer"
  • HTML vs. Letter Style
  • Brand vs. Person Sender Name
  • Landing Page vs. Category Page
  • Batch/Blast vs. Bucket/Targeted
  • Urgency in Subject vs. Control
  • And many more
  • Repeated quarterly to rule out seasonality

The 2014 E-commerce Benchmark Study

Fall Online Training Promotion

Corporate White Papers

Here are just a few highlights of my proven track record in marketing.

  • Generated close to 6,000 downloads since July 2013 launch
  • 43% were mid-funnel and nurtured to next step
  • Campaign produced 17% increase in inbound sales calls
  • Used landing page as a tactic to generate sales from a tired product line
  • Produced $30k, 13% of all product's sales since 2010
  • Nurtured 2 leads further to first stage of Partnership
  • Generated largest research sample size in company history
  • Project generated $120k in revenue
  • Harvested a total of 10,920 downloads/lead submissions
  • Increased homepage web traffic by 26% for 2 months

http://bit.ly/1o9rbYh

http://bit.ly/1oX5njx

http://bit.ly/1xBvHP8

Optimized Landing Pages

Full Marketing Plan

Campaign KPI Tracking

Study Launch

Product Launch

Targeted Emails

Landing Page Form

Product Pages

Channels

Dedicated Tel. in PDF

Marketing Collateral

Conversion

Optimized Landing Page

Sales

Landing Page

Sales Hand-off

Choose a template

Constellations (AI Assisted)

Illuminate your ideas with our captivating Constellations Prezi AI-assisted presentation template, merging celestial elegance with professional design to elevate your content and guide your audience through a stellar visual experience.

Colorful Nature - Dark (AI Assisted)

A whimsical flower motif sets the fun tone for this Prezi AI-assisted presentation template. Just add your own text, images, videos, or other content to create a memorable and engaging presentation your audience will love. Like all Prezi templates, it’s easily customizable.

Whiteboard (AI Assisted)

Unleash creativity and collaboration with our Whiteboard Prezi AI-assisted presentation template, seamlessly combining the simplicity of a traditional whiteboard with the power of digital innovation for dynamic and interactive visual storytelling.

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