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"North Central College is a community of learners dedicated to preparing students to be informed, involved, principled and productive citizens and leaders over their lifetime" (www.northcentralcollege.edu)
First:
Who is the "youth vote?"
According to a 2013 Pew Research Center study, "political engagement on social networking sites is especially commonplace among the youngest Americans" (Smith, 5).
Building relationships in the "virtual world" helps young people build social capital (Caliendo, Chod, and Muck 2015).
In what ways are young people civically engaged?
How can this translate into voting?
18-24 year olds use SNS and texting to discuss political and social issues and post pictures and videos, and donate to political campaigns online (Smith 2013).
Of any age group, 18-29 year olds are most likely to
take action on a political or societal issue after learning about it on an SNS (Smith 2013).
More 18-24 year olds (48%) participate in civic events, groups, or activities than 25-34 year olds (42%) and only marginally less than 35-64 year olds (51%) (Smith 2013).
More importantly, we know that online political activity is highly correlated with offline political activity (Jennings and Zeitner 2003).