MUCAMBO PROFISSIONAL

MARKET SUMMARY

MARKET VALUE (US$)

%

ANNUAL MARKET PPE - BRAZIL

MARKET VALUE (R$)

ON THE TIP OF THE TONG

35,6

29,0

17,1

5,7

3,2

2,8

2,7

1,9

1,2

0,7

100

667.906.900,00

542.815.325,00

320.249.500,00

107.693.375,00

60.565.550,00

53.272.650,00

51.479.500,00

35.610.000,00

21.989.000,00

12.538.550,00

1.874.120.350,00

1.335.813.800,00

1.085.630.650,00

610.499.000,00

215.386.750,00

121.131.100,00

106.545.300,00

102.950.000,00

71.220.000,00

43.978.000,00

25.077.100,00

3.748.240.700,00

OPPORTUNITY

Safety Footwear

Protection Gloves

Garments of Safety

Respiratory Protection

Face / Eyes

Equipment Against Falls

Creams Protectors

Safety Helmets

Hearing Protection

Other

Total

Reference year: 2011

born a new project.

The MAPA brand has over 12 years in brazilian market, already consolidated and present in all brazilian field. Due the high penetration of many small brands,

MUCAMBO PROFISSIONAL

The main objective of this brand is get market in home centers and small PPE distribuitors around all brazilian states.

PROTECTION GLOVE

11222 Professionals has voted in this category. 131 brands were reminded. The brands positioned at 3rd and 4th places does not produce gloves, and were substituted in the most voted list.

OPPORTUNITY

THE STRENGHT OF NEIGHBORHOOD STORES

Types construction materials in Brazil

BRANDING

Besides organizing the products family, the brand and naming process added concepts to Mucambo.

The ease of understanding of the family name, brings advantages at the time of the consumer to know which product is suitable for each use. So the idea is to have lines representing a didactic and transparent manner, the characteristics avoiding ambiguities and inappropriate uses.

The prominent position conquered by leaders establishes the recognition obtained in a market characterized by the strength of its consumers regarding the safety and durability of the products. The zeal for product quality and dedicated marketing work, strengthens corporate images. That’s because brand contact with experts on the subject requires to be better prepared for such close contact.

53,8%

Neighborhood stores

7,2%

Small storages of basic materials

2,5%

Specialized stores

36,5%

Medium stores / Large stores / Home centers

MOTHER BRAND

BRANDS LINES

PRODUCTS BRANDS

PRODUCTS LINES

BUSINESS FORMS

Highsafe PRO 610

(frente e verso)

Highsafe PRO 600

(frente e verso)

MARKET SCENARIO

GAROTO

Ok...

With the market data we located the opportunity to get more share. After, we developed one brand to “run” against competitors for a new position.

All strategy is already done...

All suppliers contacted...

The product line developed...

PROPAGANDA

Besides the collaboration and the energy of our staff, we received a weigh reinforcement to the campaign to launch the brand: Marcos, goalkeeper of Brazilian Selection at World Cup that Brazil became five times world Champion (2002).

Teaser Advertisement

Product Advertisement

CAMPAIGN PIECES

Revelation Advertisement

CAMPAIGN PIECES

For the launching we created actions, ads on the principal specialized communication vehicles, besides sharing the “making of” of our advertising boy.

THANK YOU!