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Team Dynamics

- Democratic decisions

- Divided responsibilities with overlaps in monitoring reports

- Changes were made before and after each quarter based on discussions and analysis

- SAP's multiple reports allow effective team communication

Business Strategy

Initial strategy:

  • Sell three products
  • Control expenses
  • Heavy but gradual investing

Changes:

  • Sell all six products
  • Control inventory levels
  • Scale back on loan payments

Outcome:

  • Second highest gross margin (55.9%)
  • Lowest total expense-to-sales ratio
  • 17% total market share

Data Analytics

Expense-to-Sales Ratio

  • Decreased warehousing cost by maintaining capacity
  • Increased gross margins by selling at optimal pricing
  • Decreased interest expense by making loan payments

Data Analytics

Total Market Share

  • Presence in all three distribution centers
  • 1 kg Muesli: Nut, Raisin, and Original
  • Has lowest gross margins
  • 500 g Muesli: Blueberry, Strawberry, and Mixed Fruit
  • Has highest total cost -> Increase gross margins

Process Execution

Approach

  • Modestly forecast sales
  • Purchase products in bulks of threes
  • Spread accounts payable payments
  • Quickly executed production orders
  • Simultaneously set up pricing

Execution

  • Constant monitoring of reports
  • Effective communication
  • Quick decisions

Handling Inefficiency

  • Few stock-outs
  • Behind on product conversion
  • Over capacity on raw materials and packaging

SAP

  • View reports of the different business processes
  • Enhanced real-time analysis and communication

CHIEF FINANCIAL OFFICER

Nick Rasmussen

  • Accounting
  • Loan Repayment
  • Marketing
  • Setup Time Reduction and Capacity Investments

  • Monitoring the Cash Account
  • Financial Statements

  • Assisting Other Teammates

CHIEF MARKETING OFFICER

Lena Sivilay

  • Product Design and Pricing
  • Keep inventory moving through sales
  • Price above cost and increase gross margin

CHIEF PLANNING OFFICER

Anh Au

CHIEF OPERATING OFFICER

Jerry Yang

  • Release production order
  • Analyze multiple reports
  • Take turns covering operational transactions

Results

What worked, and what did not work?

  • Selling 6 products
  • Selling below the average market price
  • Investing.

Positive results

  • Reducing the BOM for the most expensive products

Negative results

  • Overcapacity

Changes to strategy and tactics

  • Not paying down loan
  • Sell more 500 g Mixed Fruit Muesli

ERP Simulation Project

Team A

Anh Au

Jerry Yang

Lena Sivilay

Nick Rasmussen

CHARTOGRAPHER AND STRATEGIST

AND CONTROLLER

Responsibilities

  • Use strategic revenue and sales objectives to create specific operations plans
  • Forecast Sales
  • Materials Requirements Planning Run
  • Purchasing

Ensured raw materials were available for production

How my role fit into the overall cash-to-cash cycle

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