Team Dynamics
- Democratic decisions
- Divided responsibilities with overlaps in monitoring reports
- Changes were made before and after each quarter based on discussions and analysis
- SAP's multiple reports allow effective team communication
Business Strategy
Initial strategy:
- Sell three products
- Control expenses
- Heavy but gradual investing
Changes:
- Sell all six products
- Control inventory levels
- Scale back on loan payments
Outcome:
- Second highest gross margin (55.9%)
- Lowest total expense-to-sales ratio
- 17% total market share
Data Analytics
Expense-to-Sales Ratio
- Decreased warehousing cost by maintaining capacity
- Increased gross margins by selling at optimal pricing
- Decreased interest expense by making loan payments
Data Analytics
Total Market Share
- Presence in all three distribution centers
- 1 kg Muesli: Nut, Raisin, and Original
- Has lowest gross margins
- 500 g Muesli: Blueberry, Strawberry, and Mixed Fruit
- Has highest total cost -> Increase gross margins
Process Execution
Approach
- Modestly forecast sales
- Purchase products in bulks of threes
- Spread accounts payable payments
- Quickly executed production orders
- Simultaneously set up pricing
Execution
- Constant monitoring of reports
- Effective communication
- Quick decisions
Handling Inefficiency
- Few stock-outs
- Behind on product conversion
- Over capacity on raw materials and packaging
SAP
- View reports of the different business processes
- Enhanced real-time analysis and communication
CHIEF FINANCIAL OFFICER
Nick Rasmussen
- Accounting
- Loan Repayment
- Marketing
- Setup Time Reduction and Capacity Investments
- Monitoring the Cash Account
- Financial Statements
- Assisting Other Teammates
CHIEF MARKETING OFFICER
Lena Sivilay
- Product Design and Pricing
- Keep inventory moving through sales
- Price above cost and increase gross margin
CHIEF PLANNING OFFICER
Anh Au
CHIEF OPERATING OFFICER
Jerry Yang
- Release production order
- Analyze multiple reports
- Take turns covering operational transactions
Results
What worked, and what did not work?
- Selling 6 products
- Selling below the average market price
- Investing.
Positive results
- Reducing the BOM for the most expensive products
Negative results
Changes to strategy and tactics
- Not paying down loan
- Sell more 500 g Mixed Fruit Muesli
ERP Simulation Project
Team A
Anh Au
Jerry Yang
Lena Sivilay
Nick Rasmussen
CHARTOGRAPHER AND STRATEGIST
Responsibilities
- Use strategic revenue and sales objectives to create specific operations plans
- Forecast Sales
- Materials Requirements Planning Run
- Purchasing
Ensured raw materials were available for production
How my role fit into the overall cash-to-cash cycle