Event Types
Is my idea feasible?
Have you looked at the event design objectively (e.g. budget, volunteers, potential sponsors, grant eligibility, in-kind partner resources) to see if what you propose is practical, given all of the resources you will need? This is the last checkpoint before you start the actual event planning. However, it is a critical phase in ensuring the success of your event.
Private/corporate sponsorship
Civic (e.g. Beautifulcity Town Hall Forum, Arts Vote)
Expos/Exhibitions/Shows
Fairs/Festivals
Meetings/Conferences
Sporting Events
Periodic/Cyclic Events
(monthly, quarterly, be-weekly, annual, etc.)
The first step in this process is identifying partner organizations. This is important for many reasons, especially if you are just starting out. Perhaps this partners have more experience or status which will give them more credibility in the eyes of sponsors.
Private companies will sponsor based on two main principles: the first is your ability to prove to the potential donor that your event attracts the same demographic that they are in fact trying to appeal to, and secondly, that you will ensure their company is recognized for supporting through logos, banners, and/or special mention at the event. Another strategy for generating revenue for an event is by charging your attendees an enterance fee. However, keep in mind that events are expensive and it is very hard to generate enough income through charging an entrance fee.
Ideally they will also have skills or services that will contribute to creating sponsorship packages (e. graphic design or printing) . Lastly, simpl showing that you have a partner is seen as a strenght.
Event Research and Development
There are a few things to keep in mind when researching and planning an event. These considerations should include finances, resources, partnerships, political climate, environment, and timing. Also, once you have established the type and purpose of your event, an important aspect of event planning is catering to your target audience/demographic. If the event you are planning is reoccurring, then an important step of your research and development phase would be to use the evaluation from your last event to help to make the next one as successful as possible.
Task 1: Research and development stage
Plan an event from scratch considering the following:
- Type, purpose, target audience
- Budget, potential sponsors
- Selection of private company sponsor, proving your idea is feasible in terms of revenue generation.
- Select a desirable partner and create a sponsor package
- In the development area: time of year (justification), political/social climate, events happening at the same time?
- How would you ensure your demographic?