Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading…
Extra Gum Advertising
82
Transcript
Extra Gum Advertising
$1.25
Wednesday, October 5, 2016
Vol XCIII, No. 311
Origami
September 2014: Back to School
Sarah and Juan
Target Market
- Back to school
- Students and their parents
Underlying Message
- Gum will keep your relation with your family strong
Medium
- Connect to families on a deeper level
- Make gum relateable just in time for September back to school
Effectiveness
- 4 Million Views on YouTube
- Not including viewership on television
Valentines Day 2016
"The Little Things"
Summer 2015
Target Market
- People looking for love
- Young people
Underlying Message
- You will find love if you chew this gum and share it with people
Medium
- Gum is a "brainless act"
- Valentine's Day commercial
- A way to make gum intimate and connect with the young people who tend to chew gum more
Effectiveness
- 20 Million Views on YouTube
- Not including viewership on television
Target Market
- Millenials
- People enjoying "night life"
Underlying Message
- You can connect with people on a deeper level with Extra Gum
Medium
- Summer night of simplicity, romance, and friendship
Effectiveness
- Very
- Cartoon drawing is easily identifiable and a park bench is symbolic
Facebook Tags
"Pushes You Higher"
Target Market
- Teens and college students and relationships
Underlying Message
- Gum connects people on social media
Effectiveness
- Very
- A lot of shares
- "Sharing gum, Sharing posts"
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi