WRBU/my46 TV

More Facts on WRBU/MY46TV viewers

Viewers of my46 TV services used

• Plus 178,777 of WRBU/MY46TV viewers don’t belong to a Gym
• 61,113 has one or more kids in the family
• 53% or 109,422 have a high school degree or less
• However 50% pf the audience have a job with benefits!
• Would Mercy like to invite this group to visit the specialist/doctors at the Hospital?
• Source: Scarborough 2012

• 147,751 have a checking account
• 35,527 have home improvement/home equity
• 23,549 have an IRA
• 17,887 have a 401K Plan
• 41,797 Bank on line
• 112,395 have a savings account
• 18,711 have a money market account

The Viewers of my46 TV

Viewers of my46 TV

• 55% Female 45% Male
• Core demo is adults 35-64
• 45% of the My46TV viewer earn $50-$100K+
• 120,706 My46TV viewers own their home!
• 61,113 have kids at home!
• MY46TV viewers love to visit local sites like Forest Park, Arch, Zoo etc

Viewers of my46 TV

• 55% Female 45% Male
• Core demo is adults 35-64
• 45% of the My46TV viewer earn $50-$100K+
• 120,706 My46TV viewers own their home!
• 4,637 bought new carpet last twelve months
• Scarborough 2012

The Viewers of my46 TV

More on my46 TV Viewers

The Viewers of my46 TV

• 55% Female 45% male
• 131,672 viewers of earn $50K-$250K+
• 120,706 own their own home!
• 71,555 home value under $150,000!
• 49,154 home value $150,000 and up!
• 20,259 remolded bath or kitchen last year!
• 75,736 did other home improvements last year!
• Source Scarborough 2012

• 55% Female 45% Male
• Core demo is adults 35-64
• 45% of the My46TV viewer earn $50-$100K+
• 120,706 My46TV viewers own their home!
• 71,552 home value is under $150,000
• 37,986 home value is $150K-$249K
• Source: Scarborough 2012

The Viewers of my46 TV

• 55% Female 45% Male
• Core demo is adults 35-64
• 45% of the My46tv viewer earn $50-$100K+
• 76,379 My46TV viewers have visited a ophthalmologist past 12 months!
• Source: Scarborough 2012

• Over index in several categories requiring a specialist.
• Specialist Viewers Index
• Cardiologist 25,695 106
• Ophthalmologist 76,399 111
• Podiatrist 56,285 114
• Weight loss (fee Paid) 9,311 134
• Any specialist 63,766 117
• Plus, 55% or 112,555 are women
• 45% or 92,659 are male
• And 30% are aged 50+
• Source: Scarborough 2012 Index: Market average 100

• 82% are white
• 15% are African American
• 88,414 are HS graduate or less
• 95, 792 have some college (1-3yrs)
• Scarborough 2012

WRBU/my46 TV

Cars

Why my46 TV for Domestic Car dealers?

Who is WRBU/MY46TV

• The average car has been on the road for 10+ years!
• 38,970 my46tv viewers own a compact domestic vehicle
• 28,321 my46tv viewers own a large domestic vehicle
• 15, 381 my46tv viewers own a luxury domestic vehicle
• 33,778 my46tv viewers own a mid size domestic vehicle
• 41, 846 my46tv viewers own a utility domestic vehicle
• 7,942 my46tv viewers own a sub compact domestic viewers
• Let’s get together and sell some domestic vehicles to the viewers of…
• My46tv!!!
• Source:Scarborough 2012

Why my46 TV for Foreign Car dealers?

• The average car has been on the road for 10+ years!
• 10,705 my46tv viewers own a compact foreign vehicle
• 8,222 my46tv viewers own a luxury foreign vehicle
• 20,231 my46tv viewers own a mid size foreign vehicle
• 22,427 my46tv viewers own a utility foreign vehicle
• 8,576 my46tv viewers own a sub compact foreign viewers
• Let’s get together and sell some Honda vehicles to the viewers of…
• My46tv!!!
• Source:Scarborough 2012

Who is WRBU/MY46TV

• WRBU/MY46TV has been in St. Louis for 10 years.
• WRBU launched the UPN affiliate and when the network was dissolved …
• Re launched as MY46TV
• Locally owned and operated by Mike and Steve Roberts
• We are a broadcast TV station, just like channel 2, 4, 5, 11, and 30

• WRBU/MY46TV brings a variety of programming to our viewers like Law and Order, Cold Case, Cops Reloaded, MONK. Tyler Perry’s Meet the Brown’s and House of Payne, Leverage, HOUSE, Bridezilla, Community, Til Death
• Most of these shows are from Cable and since 37,562 viewers of WRBU/MY46TV don’t have cable these shows are new to them!

WRBU/my46 TV