Greater Cleveland Auto Show

GOAL!

A dynamic, all day event each day of the show!

Excitement Media:

• 50x on air mentions inviting listeners to have a chance to win a brand new Infiniti at your display at the Auto Show with alternate form of entry
• 20,000 streaming impressions, same as above
• 2x Facebook post with pics from the display of people playing, inviting listeners down
• 5x Twitter posts, same as above
• 1x eblast inclusion, same as above

Investment: $3,800

Does Not include hardcosts - Roughly $1800-5000 depending on chosen display

Excitement:

Idea 2: Zoomball "lottery balls"

• Loud, visual, movement based display attracts MOST attention
• Winners press the button and must "capture" all 6 of the colored balls to win
• Data collection

Excitement:

Idea One: Touchscreen "scratch" off kiosk

• the kiosk is large and visual to attract attention
• Entrants must pick 6 squares, if the Q50 is under ALL 6, they win the car! If entrants have 3,4, or 5, there can be lower prizes, such as an oil change, car wash, free car detailing, restaurant gift certificates, spa gift certificates, gas cards, etc.
• This is an insured promotion, so insurance company pays you cost of car if someone wins

Excitement - Win a NEW Q50!

"What's that over there??"

That is the type of response you are looking for from people walking the floor... Celebrity appearances and bands create buzz, but you can't contract them ALL day.

BIG displays with BIG prizes make that kind of buzz. All day. Every day of the show.

Giving away a new Q50 with a very visual kiosk can. Better yet? Not actually PAYING to give away the car.

Greater Cleveland Auto Show

Don't Text and Drive Onsite/Event Elements

• Onsite use of distracted driving simulator for Auto Show (depending upon availability)
• Physical Pledge Forms for Auto Show including data collection option
• Entry to win for contest including prizing
• Minimum one inclusion in community event per month, such as school, driving school, for pledge drive

Investment: $2500 per month - 6 month commitment

Not including hard costs

Don't Text and Drive Media Elements:

• Title Sponsorship of the 107.3 Mobile Club reminding YOU to NOT text and drive, it can wait!
• Min 50x promo announcements to "Take the Pledge" as well as signing up for Mobile Club
• 1x Mobile Text to Win $100 gas card per month with bounce back message from dealerships, always including messaging about "Don't Text and Drive, it can wait!"
• 1x Facebook post per week asking listeners to SHARE to spread the word about distracting driving, linking dealership
• 1x Twitter post per week same as above
• 1x eblast to 13,000 listeners same as above
• Onsite Pledge Form with data collection option, linkable from all previous digital media

Community - Don't Text and Drive

CONCEPT: 107.3 is launching a community-wide effort to stop distracted driving, involving everyone from new drivers and local high schools, to driving schools all the way up to the high powered exec in their Infiniti checking his email at a stop light.

AUTO SHOW TIE IN: By becoming the title sponsor, we will launch our Don't Text and Drive campaign at the Auto Show at YOUR booth with a "Distracted Driving Simulator", showing drivers how their texting effects their driving decisions and then asking them to sign a pledge to not text and drive.

Everyone that signs the pledge or uses the simulator will be entered to win $100 gas card, a pair of Cavs tickets and a $100 downtown Sushi restaurant gift certificate.

A). Don't Text and Drive

B). Win an Q50

GOALS:

I heard you say that you need:

- to "activate" at the show and bring your display to "life" as the brand does not provide you with a dynamic display

- create buzz and excitement and a REASON for people to come to your display, not just for a short time, but ALL day

- involve the community or a charity, if applicable