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Introduction to Multimedia Applications

Multimedia in Business

Thinking Hats On!

Where is Multimedia?

  • What is Multimedia?

  • Where do you experience Multimedia?
  • The main priority of a business is its consumers.

  • Consumers – those who buy products or avail services

  • Changing nature of consumers

Let us look at some examples of where multimedia is being used today

  • Business
  • Home and Personal
  • Education

Multimedia in Education

These type of applications that were created with the intention of aiding learning but infused with a twist of “fun” and “entertainment”

Examples:

  • Learning Games
  • Instructional Cartoons

Multimedia in Business

Multimedia in Education

Dale’s Cone of Learning illustrates that people generally remember

10% of what they read

20% of what they hear

30% of what they see

50% of what they hear and see

70% of what the say and write

90% of what they do

  • Marketing / Advertising Tools
  • Product Demos
  • Product Customization
  • Interactive Product Views
  • Interactive Catalogue
  • Virtual Tours
  • Interactive Forms and Polls

  • Changing nature of education
  • Students today are visual learners who would rather see pictures and watch movies rather than read long texts
  • Multimedia provides a more visual way to learn
  • Students are no longer limited to textbooks

Defining Multimedia

  • Literally means “Many Media”
  • Combination of digitally manipulated media – text, images, audio, video or animation
  • Integrated into an interactive application that runs on a computer
  • Provides links that lets the user navigate across the application
  • Provides user control over the navigation and use of the application

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