Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
New targets: young people and working people (30-60 years)
- Why these segments ?
- Strengths
- Weakness
- "Useful" and "Funny"
- No judgment
- Easy to carry and eat
- Become a reflex
Red Bull gummies
- A packet of 10 sweets
- Each sweet: red or blue bull
- Easy to transport and stock
- One packet is the equivalent of a 250 mL can, but with less sugar and calories.
- Two flavors: cranberry and rasberry
- New flavors and limited editions.
Two categories in Energy Drinks:
- Red Bull, Monster, Burn ...
-Coffee, pills and vitamins.
Energy drinks target these markets:
- The sports market: the athletes
- The workers
- The clubbers
- A healthier and more feminine market
- The youth
- A packet of 10 gummies would cost €1.
- Same than a Redbull can but it's cheaper.
- With the €1.
+ 99 cts for profits
+ 1 ct for charity that promotes
energy savings
- Attractive price and no useless spare change.
- Same distribution places as for the cans
- Implement distribution channels in universities or schools for the working students.
- Implement distribution channels into the companies for the dynamic over 30's workers.
What is an energy drink ?
"An energy drink is a beverage that contains caffeine and other ingredients providing mental and physical stimulation."
Actors on the market:
- Red Bull 60% -1%
- Burn 8% +1,9%
- Monster 14% -0,8%
Goal : being as efficient as for the cans.
- Specific promotions for the working students.
- Specific promotion for the dynamic
over 30's.