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brand equity model on Nike brand

Feeling

social approvals

Security

Judgment

  • Popular in society
  • fun for young users
  • Uniqueness
  • High standard product
  • user feels secure because Nike product suit certain activities
  • The Nike brand is unmistakeable with any other brand
  • Attention to detail in its design of product to improve performance
  • Most valuable Brand in sport

Imagery

Imagery

  • Using by best talents in sport
  • personality and values: sustainability and environmental awareness
  • customer profile:class, unlimited style and all ages uses

Brand Silence

Performance

  • Design shoes that are durable, lightweight for runners.
  • Targetting young people and athletic
  • Linking the brand with the professional level of competition.

Kevin keller

brand equity model

IF YOU HAVE A BODY, YOU ARE AN ATHLETE

Design and price

  • very stylish and flexible in design
  • price for high quality products and consumer demand
  • , Nike excels at designing innovative products for athletes
  • Art of innovation can be fund in everything Nike do
  • Highly recognized logo and top quality products
  • The Swoosh logo
  • The slogan for Nike "Just DO IT"

Serviceability

  • Brilliant customer service
  • Presentation in Nike's shop floor and sport event

Brand value:17,085($m)

Brand value:7,535($m)

£170

  • about the same price by their main competitor in different products
  • efficiency of Nike is very high duo to more profits with less` supplies

Resonance

  • what about you and me?

company background

  • Founded in 1964 as blue Ribbon sport
  • later on in 1971 as a (Nike,inc.)
  • located near Beaverton, Oregon – a suburb of Portland.
  • operates in more than 160 countries and six continents
  • Bringing together 40,000+ employees worldwide
  • Its not about getting better,its about striving for the best
  • special offer after first order
  • online customer benefit such as free and easy return in all orders
  • express tracking
  • Customize your product with a range of different colors, materials and even a Personalized ID

Resonance

"

Consumer make the decision at nike, Our job is to know what motivates and inspires them"

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