brand equity model on Nike brand
- Popular in society
- fun for young users
- Uniqueness
- High standard product
- user feels secure because Nike product suit certain activities
- The Nike brand is unmistakeable with any other brand
- Attention to detail in its design of product to improve performance
- Most valuable Brand in sport
Imagery
- Using by best talents in sport
- personality and values: sustainability and environmental awareness
- customer profile:class, unlimited style and all ages uses
Brand Silence
Performance
- Design shoes that are durable, lightweight for runners.
- Targetting young people and athletic
- Linking the brand with the professional level of competition.
Kevin keller
brand equity model
IF YOU HAVE A BODY, YOU ARE AN ATHLETE
Design and price
- very stylish and flexible in design
- price for high quality products and consumer demand
- , Nike excels at designing innovative products for athletes
- Art of innovation can be fund in everything Nike do
- Highly recognized logo and top quality products
- The Swoosh logo
- The slogan for Nike "Just DO IT"
Serviceability
- Brilliant customer service
- Presentation in Nike's shop floor and sport event
£170
- about the same price by their main competitor in different products
- efficiency of Nike is very high duo to more profits with less` supplies
company background
- Founded in 1964 as blue Ribbon sport
- later on in 1971 as a (Nike,inc.)
- located near Beaverton, Oregon – a suburb of Portland.
- operates in more than 160 countries and six continents
- Bringing together 40,000+ employees worldwide
- Its not about getting better,its about striving for the best
- special offer after first order
- online customer benefit such as free and easy return in all orders
- express tracking
- Customize your product with a range of different colors, materials and even a Personalized ID
Consumer make the decision at nike, Our job is to know what motivates and inspires them"
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