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D.U.M. Media Campaign
Media Period D
Campaign Project
By: Lauren Bech-Hansen, Alexander DeCaria, Patrick Durgy, Duncan Leikus, and Shane Parker
Alexander DeCaria
- played a leading role in our PSA videos
- contributed ideas to film
- contributed posts on twitter
Lauren Bech-Hansen
- created powerpoint (prezi)
- contributed ideas to film
- contributed posts to twitter feed
- created and designed the newspaper print ad campaign
Duncan Leikucs
- played a leading role in our PSA videos
- contributed ideas to film
- contributed tweets to twitter account
- helped write script for film
- filmed, directed and edited PSA videos
- helped create and update twitter page
- contributed ideas to the film
- contributed ideas to print ad campaign
Shane Parker
Our multimedia campaign is a niche in today's society because there are no other organizations raising awareness for specifically marijuana usage. This sets our campaign apart from others, therefore keeping an interested audience.
Why Its Different
We plan to brand our campaign by using a logo that will hopefully stay present in the minds of our target audience.
Branding
Contributions
How Can This Campaign Help Society?
D.U.M
(Don't Use Marijuana)
This campaign can help our society in many ways. For example, marijuana use has been associated with turning teens into mental zombies who lose all motivation towards anything. This campaign discourages the use of marijuana, therefore contributing more motivated and academically inclined teenagers who will grow up to potentially create great things for the future.
Say nope to dope!
Advantages
Because our campaign reaches to wide variety of teens, and we're doing so by popular social methods (twitter, youtube etc.), it is easy for our company to have an active target audience who we can constantly stay involved with to keep the interest level up.
Our goal is to educate and raise awareness for teens on the usage of Marijuana. We want to highlight all the dangers using this drug can cause, and elaborate on the long-term effects of using a gateway drug like marijuana.
Goals
The target audience for our campaign is teenagers between the ages of 13 and 19 who live in North America. We plan to reach them via social media sites such as Twitter, Youtube and Tumblr. We will also use certain media texts to such as the newspaper.
Target Audience
Disadvantages
Because the usage of marijuana in today's youth is already quite popular, it will be hard to discourage our target audience. However we have come up with many different tactics to use throughout our campaign such as fear, and humor.