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Hundreds of Millions

of Stimuli Compete

for Attention at

One

Time

Often times our mind ignores the stimuli that our senses have grown acustomed to

  • The feel of clothes
  • Temperature of the air
  • Noises outside

You can Switch back and forth very quickly, but can never look at both at the same time

Example: You cannot be fully focused while driving if you're talking on the phone because it is impossible for your thought process to be fully intact on the road while having a conversation at the same time

Advantages

  • Helps you function in the busy noisy world
  • Allows you to complete tasks without your brain wandering
  • Improves thought processing in decision making

Disadvantages

  • Sometimes causes inattentional blindness to things occurring in plain sight
  • Can cause us to be unattentive to drastic changes
  • Illudes us to think that we see more than we actually do

We use Selective Attention when having Previous knowledge to the objective of a task

In Where's Waldo, it is apparent who you are looking for. So with the use of face recognition and color similarities, you can successfully find Waldo by ignoring everything that doesn't pertain to the subject of interest

None of us see the world as it is. We ignore most of what happens around us.

Think for a moment about all of the insects that are in your immediate environment. Do you notice the spider in the corner of the room? Or the ant crawling across the floor? Probably not.

Have you ever wanted a certain car, then suddenly start to see it everwhere you go?

Our take on reality is highly influenced by what we pay attention to. Those who pay attention to insects view the world somewhat differently than those who disregard them completely.

The Examples are endless... like the horizons of a single thought

(undivided attention)

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while focusing on one stimulus at a time, selective attention helps block out the other things your senses react to

at a time

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..pretty much anything and everything that your senses endure

an object or event that is apprehended by the senses

STIMULUS

A CLOSER LOOK

S

A

By Definition: When your Brain focuses on one

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By:Andrea Konopinski

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