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Primary prevention campaign to prevent child sexual abuse in the Hauraki and Thames/Coromandel regions (2011-2012 )

Community readiness...

Posters

Resources for helping services

Libraries - HDC & TCDC

Media

Evaluation

Year 2 - 2012-2013

Strategies to help prevent CSA

Underpinning the Project

Researcher/evaluator from the start (evaluation of the process and the results)

Consultation group

Base-line surveys

Small sample survey of local caregivers/ schools/ clubs to find out how they rated their strategies for keeping children safer from sexual abuse

  • Rated themselves for prevention strategies
  • When asked about what those strategies were, most said 'keeping an eye on the kids' and 'watching who they were with'.
  • All wanted more info/ tips
  • "We don't know what we need to know".

Literature review

Audience

Prevention Strategies

Tip sheets

www.capshauraki.co.nz

Right2BSafe Champions

Communications Phase

Media strategy

“I just want to say thank you! I have been ensuring I read your articles every week and have found them to be very helpful with things I wouldn't have even thought about as a parent of a young child. It has been awesome and we have discussed touching rules more in depth at home compared to what we did previously and they are now on the fridge! My son is just now wanting to start to stay at friends places not just family and so this is perfect timing for my family.” Thames Resident

Media releases

Magnets & Posters

Over 2000 magnets and 1200 posters

Consultation Grp / Champions' contacts

Website

Tip sheets

Billboards

Facebook

Talks with local groups

Public Health Nurses/

District Nurses/

CSW

Plunket

Displays

Work and Income

Main Street

Mall

Library

Schools

newsletters

magnets

Market Days

TCDC

Evaluation report due in December!

'Right2BSafe'

Getting the message out there!

Local people wanting to make a difference

Raised awareness

Questions?

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