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Social Media Management

Customer Interaction

- Started in October 2012.

- We are a social media management and advertising agency

- We manage over 70 businesses.

- Around 30% of the business is now advertising only

- Our work is seen by over 1 million people every week.

It's not just for businesses that sell online either...

If you treat your services as products in an online environment you can do exactly the same thing!

Remarketing Starts

Add eCommerce to your business?

- Can you sell vouchers?

- Can you take a deposit online?

- Do you charge a flat/fee rate?

All of our volunteers have shown an initial interest but were not interested enough to make a purchase, it's now time to convince them with follow up adverts that are relevant to them and the products they have shown an interest in.

Targeted Advertising

Initial Advert

We create an initial advertisement that we publish on Facebook/Instagram and the audience network. We keep the advert quite generic. Fantastic new drinks store in the area take a look at our huge offers etc...

We target a mixture of the following...

Social media sites offer a wealth of different targeted advertising options. You can target people by: -

DON'T STOP AT THIS POINT!!!

  • Are over 18.
  • Live within 10 miles of our location.
  • Enjoy drinking alcohol
  • Have recently made an online purchase
  • Enjoy fine wines (we have signed deal with a supplier in France).
  • People that have an upcoming special birthday.
  • People that have just got engaged.
  • People that enjoy Jack Daniels (we have some great offers).

Age

Gender

Birthdays

What car they drive

TV watched

Music they listen to

Education

Location

Income

Charities supported

Web Designer

Who they work for

Likes

Volunteer 3

Volunteer 1

Volunteer 2

Early/late tech adopters

Ethnicity

Job Role

Business owners

Food they eat

Net worth

Dislikes

Children they have

?

Frequent travelers

Drinks they drink

Investment activity

Hobbies

Pets they have

When their insurance is due

Digital activities

Wedding anniversaries

Movies they watch

Interests

Friends of people who have birthdays/anniversaries

Age of device

They type of house they live in

Political opinions

Browser used

Discount shoppers

Santander Liquor Store

How likely they are to switch providers

Purchase behavior

Likely renters/ homeowners

Expats in specific countries

People going/just got back from holiday

Business travelers

Relationship status

Telecoms provider

How old their car is

How many mortgages they have

Family composition

Pixel

No!

Remarketing Campaign

Rule 0f 7....

A prospect needs to “hear” the advertiser's message at least 7 times before they'll take action to buy that product or service.

Remarketing lets you show ads to people who have visited your website or used your mobile app.

We use a Facebook custom pixel that tracks the pages that people visit and actions they take on your website in order to show them secondary adverts

Is it enough to show someone something once and expect them to make a decision?

There are many different ways to remarket but I'm going to talk about remarketing with a shopify site and dynamic Facebook advertising

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