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1920s Consumer Goods Revolution
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Consumer Goods Revolution
1920s Presentation
1920s Consumerism Overview
A Prosperity Not Meant to Last
- a postwar nation
- changes in American society
-influence of changes
- the (temporary) prosperity
- history repeats
- reference page
- culture of careless spending became forefront in American society
- luxury and status items such as cars are important in everyday lives of a family
- mass production (surplus of goods) eventually led to falling prices
- payments for installment plans/buying on credit became unmanageable for many
Results
Among the producers making more goods than they could sell were farmers. As the decade ended important produces of food and livestock fell into debt, along with consumers. The great depression soon followed.
Many consumer and business tactics, practices, and attitudes can be traced to the 1920s. In 2013 the effects of automobiles, advertisements, and buying on credit can be further studied. The seeds of the largely talked about "consumer culture", are found in the decade of the roaring 20s.
www.hfmgv.org
The Impact of Automobiles &
Modern Conveniences
Postwar; Entering the 1920s
- modern advertising, playing on desires
- chain stores = lots of production
- buying on credit: a down payment followed by regular payments
- urban sprawl (move further from hub of city)
- individuals in rural areas "liberated"
- presence of: traffic lights, highways, home garages, and gas stations
- World War I had just ended (1918)
Nativism: prejudice against foreign-born people
Isolationism: policy of avoiding involvement in world affairs
- vice president Calvin Coolidge became president in 1923, after president Warren G. Harding died suddenly
www.libraries.uc.edu
www.faqs.org
"The chief business of the American people, is business..." -Calvin Coolidge
Changes in the American Society
- Coolidge administration lowered income taxes
- new technology increased wages and productivity
$$ More
Leisure
Money $$
The
Automobile
- cars were expensive and almost unobtainable to common man, until Henry Ford's Model T of 1908
- by 1920s, new technology lowered price, increased production, and improved design.
References
- alternating current technology allowed electricity to be distributed to suburban areas.
Home
Appliances
& More
- by utilizing electricity, appliances often made life more convenient; ex. electric refrigerator, sewing machine
"automobile." Encyclopædia Britannica. Encyclopædia Britannica Online School Edition. Encyclopædia Britannica, Inc., 2013. Web. 15 Apr. 2013
Danzer, Gerald A. The Americans: Reconstruction to the 21st Century. Orlando, FL: Houghton Mifflin Harcourt, 2012. Print.
"Installment Buying and Selling." Encyclopedia. Issues & Controversies. Facts On File News Services, n.d. Web. 15 Apr. 2013.
Quinn Dixon