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Lev Manovich - The Language of New Media
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Transcript
Lev Manovich - The Language of New Media
A summary
Thank you!
Chapter I - continuation
- transcoding
- cultural layer and computer layer
- how to understand the new status of media as computer data?
- media theory software theory
Chapter I
What is New Media?
Misconceptions about differences between new and old media
- new media is analog media converted to digital representation – analog media is continuous, digital media is discrete
- all digital media share the same digital code allowing different media types to be displayed using one machine
- new media allows for random access
- digitization involves inevitable loss of information
- in analog media each successive copy loses quality, digital media can be copied endlessly without degradation
- new media is interactive
- what is new media?
- role of computer
- principles of new media:
1) Numerical representation
2) Modularity
3) Automation
4) Variability
5) Transcoding
Introduction
- computerization of culture leads to the emergence of new cultural forms and redefines existing ones such as cinema and photography
- new terms: new media objects, representation
- topics: cinema history, history of the new media, identity of digital cinema, the functions of screen, mobile camera in new media as compared to cinema
- method: digital materialism
- cinema as a lens through which to look at new media
Lev Manovich
The Language of New Media
- "This book aims to contribute to the emerging field of new media studies by providing one potential map of what the field can be (...) This book calls for the definition and refinement of the new categories specific to new media theory"
- How far do new media rely on/break with older cultural forms and languages?
- What is unique about how new media objects create the illusion of reality, address the viewer, and represent space and time?
- What is the effect of computerization on the visual languages used by our culture?
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