Good Technologies

World Economic Forum 2014:

Dubai is now globally recognized as "First of Infrastructure & First in Quality of Roads."

• Automotive Sector:
• Niche Market for both luxury cars (9% for the country's total car sales in 2012)
• Mass Market for Buses & Trucks.
• Lucrative Market: Secondary Cars (Especially Auto Spare parts. Our Focus for today.)
• Dubai is really a market full of opportunities: Because it's both a 'Gateway to the Middle East' & Domestic Market itself.
• Dubai Auto parts: Grew by Dh40Billion in 2013, compared to Dh37Billion in 2012.
• Key Trading Partners by country: Total Imports that accounts for 61% (Dh 14Billion) - 68%
• 1st - Japan (Dh5.7Billion)
• 2nd - South Korea (Dh3.2 Billion)
• 3rd - China (Dh2.3Billion)
• 4th Germany (Dh2.3Billion)

Who am I?

FURTHER

RECOMMENDATIONS:

OPERATIONAL LOGISTICS:

Good Technologies

Sea Freight/Shipping:

Most cost effective compared to Air Freight. (More info will be provided in the upcoming report.)

OMNI-CHANNEL LOGISTICS

Where we want to Go ASAP.

NAME:

Yu Han (a.k.a Cindy)

PROFESION:

Chief Happiness Officer (CHO) & Market Consultant from CLOUD CONSULTING PTY. LTD.

NOW: Where we are at.

Why we need Good Data!!!

"Extension to the power of ONE..."

GCC:

Dubai (U.A.E)

Dubai (U.A.E)

OBJECTIVES

TEAM 10:

Yu Han (Cindy), Jiang

SID: 430053092

Government/Legal Structures:

Gulf of Co-operation Council:

• An Inter-regional government union that consists 6x Countries that includes:
• Saudi Arabia
• Kuwait
• Bahrain
• Qatar
• Oman
• U.A.E (Dubai)
• Different Legislation: GCC law + Regional legislation.

Further Details will be provided within the Report.

• General outline.
• Client Profile (Good Technology) - Expectations & Purpose for Market Selection Criteria.
• Market Selection Criteria

CLOUD Consulting. Pty. Ltd.

How much do you know about Automotive opportunities within Dubai?

RECOMMENDATIONS:

ARE WE READY?

MARKETING ISSUES:

Key Issues Identified:

Considerations: Ask ourselves...

• Partnership + Regional Alliance
• Marketing
• Business Development
• IT/CRM.

• Not Getting Paid. (Global Marketplace - Unpredictable.)
• Marketing Risks: Cultural Specific. Tend to visualize online & cultural-wise - They are very protective.
• Previous issues with Fraud. (2002)
• Registration Policies (Gulf News, 2010) - From Mirsal 1 - Mirsal 2. (More strict policies applied by Dubai Customs.)
• Mirsal 2: More sophisticated that M1 - Requres more detail of car registration for all car retailers & suppliers.
• Dubai is focusing on "Investing with Quality."

• How is GT going to Market themselves? (Communication)
• What is their message & values they want to sent out & create for Target audiences?
• How can we quickly establish Global operation that captures instant Global Reputation + competitiveness.
• Who are their Target Market (Distributors + End Users?)

IT/CRM:

BUSINESS DEVELOPMENT:

If customers is King. Then Quality Data is the key.

• Building Client profiles.
• Conduct a further Market analysis based just to sharpen our AIM.

MARKETING

3 Phases:

• Phase 1: U.A.E (Dubai) - Building Repuation & competitiveness to exploit on existing Market Opportunities presented within the Gateway of Middle-East - Nigeria & Venesuela.
• Phase 2: US Market from Dubai. '

(US & GCC Coucil - More detail in the report.)

• Phase 3: Chinese Market (Preferably Tianjin, Beijing & Shanghai.)

We need to set up a new Web page!

INTRODUCTION:

Good Technology (GT)

• Current Webpage is almost too informative.
• Lacking Cultural considerations. (Arab Translations.)

Marketing: Cont.

PARTNERSHIP ALLIANCE:

• Cultural-wise: It appears that Dubai is very Multi-cultrally diversed with only a small portion of emirates mostly located in Abdu Dhabi.
• Yet, the Top level of this community tends to be very protective.
• Adopt in their culture: Find an Arabic translator who understands the local knowledge & customs.
• Initial Improve on the website: Offer Multi-language translations.
• As GT is a Global Business - Thus, we need to create Global Market Awareness.
• End Users: Younger Target groups - Preferably First time car owners. (18yrs - 32yrs)

Q: Are we going there Alone?

NO!

• Going hand in hand with Australian Companies to Dubai.
• Form regional alliance with local companies in Dubai.

YES?

• Contact Australian companies currently located in Dubai.
• Send them a small sample via DHL/Australia Post.
• Conduct Business Negotiation.

• Much Reliable with Potential partners having their ID already checked & verified.
• But still Risky. (IP).

• Protects IP.
• But Vulnerable.

Market Risks

• Good Technologies (GT) is a recent Start-up company that has its ambition for new market opportunities to accelerate & grow.
• Grace: Founder & CEO of GT- Sole Distributor of 'Jetpia Products' since 2007 obtained from S. Korea.

Expectation/Purpose:

To assist GT by identifying the underlying Market opportunities that ensures instant caputures of Market access & but also building a bridge in assistance to build a business network within the selected Market.

CONCLUSION:

Market Opportunities: Automotive Spare parts Sector.

Dubai Cars & Automotive Free Trade Zones (DUCAMZ)

• What is it?
• Where is it?
• Who will it actually benefit?

Q1: This is an 8 Million Square Feet Free Trade zone that is soley for Automotive Re-Exporting purposes.

Q2: Located in Ras Al Khor, Dubai.

Q3: Everyone. Because DUCAMZ actually created a Win-Win situation that promotes 100% foreign ownership.

• 100% Foreign Ownership.
• Attractive Working Environment.
• Access to the a Market of 2 Billion People. (And Counting...)
• No Currency Restriction
• Competitive Freight Charges.
• No Corporate Taxes for 50 years. (Renewable Concession).
• No Restriction on the Maximum imports of Automobiles.
• Excellent support services from Dubai Ports Authorities & Other service institutions.
• NO Import/Export Duties.

LEFT OR RIGHT HAND?

Industry Snapshot:

• Overall, Automotive sector is very lucrative. (Confirmed Multiple sources.)
• Especially within the Second-hand aftermarket. (Worth Billions of Dollars.)
• This is because Dubai can be a great source of market nourishment for GT - both as a Market itself or a Gateway.
• Commonly, Auto Export can be mainly categorized within left or right handed goods:

= Left Hand Automotive Goods (Domestic Dubai Market.)

= Right Hand A. Goods (Other Regional Markets such as (Venezuela, African countries- Nigeria.)

• Dubai Cars & Automotive Free Trade Zones. (DUCAMZ)
• Market Opportunity2: Growing awareness within the areas of 'Long term sustainability' - Especially within fuel efficiency.

Market Opportunity (Environmental)

LEFT HAND:

• Goods exported to Domestic Market.

RIGHT HAND:

• Goods exported to Other countries: India, Afganistan, Pakistan, Yemen & other African countries.

• Growing awareness on the promotion of 'Green Sustainable Infrastructure.
• 2030 Sustainability Strategy - A Report conducted based on the 'Four Pillars of consideration: Economic, Environmental, Society & Culture.
• AIM: To Achieve 'Zero Carbon Emission'.
• Fuel Saving Efficiency.
• Their Values: 'Spirit of Wellbeing.'
• 2030 Sustainability Strategy: Reduction energy consumption by 30% by 2030.

• Logistics (Sydney - Jebel Ali Port)
• Travel Time (Ship Freight) approximately 38 days from Jebel Ali Port. (Online Calculation.)
• Plus 37 Minutes of Transport travel time from Mina Jebel Ali Port to Ras Al Khor. (DUCAMZ)

(Source: Sea Freight Logistics)