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Why it was significant

  • Allowed people to buy new products without having to pay a lot of money at the time
  • Opened up a world of advertising and improved products

Negative effects

  • Increased amount of debt
  • Debt led to the stock market crash
  • Companies lost money
  • People lost their jobs and couldn't continue paying for products they bought

Installment plan

  • People could buy goods without having to put down very much money
  • This let people buy things they couldn't afford

Increase of income

  • It's the same as the financial bubble in 2008
  • Time saving and savings in cost
  • In 1850 the national annual income per person was $95
  • Supported advertisers and against economists
  • In 1918 income had risen to $586
  • Average income per person for Americans in 1929 was $750

New products

  • In 1929 the stock market crashed

Advertising

  • Polygraph
  • Advertisers targeted stay at home wives and moms
  • Made people think they had to have their product
  • Hair dryer
  • Made the product sound much better than it was
  • Radio
  • Washing machine
  • Used well known and liked people to recommend their products

Consumerism in the 1920's

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