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1. The Body Shop presentation
2. The mission and vision statements
3. PEST Analysis - Implementation abroad
> Give a global helping hand to small charities and projects worldwide, using their local expertise and knowlege of their employees, franchisees and The Body Shop International
- Founded in 1976, in United Kingdom; by Dame Anita Roddick
- International cosmetics company
- L'Oréal purchased the company in 2006
- Ethical values and green image
- Self-esteem
- "Beauty with heart"
- Feel-good sensation
- Fair trade support
- Human rights defense
- Against animals tests
- Planet protection
Political factors
Economical factors
Sociocultural factors
Technological factors