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Plan

1. The Body Shop presentation

2. The mission and vision statements

3. PEST Analysis - Implementation abroad

2. 2. Vision statement

> Give a global helping hand to small charities and projects worldwide, using their local expertise and knowlege of their employees, franchisees and The Body Shop International

1. The Body Shop

- Founded in 1976, in United Kingdom; by Dame Anita Roddick

- International cosmetics company

- L'Oréal purchased the company in 2006

- Ethical values and green image

2. 1. Mission statement

- Self-esteem

- "Beauty with heart"

- Feel-good sensation

- Fair trade support

- Human rights defense

- Against animals tests

- Planet protection

3. PEST analysis

Political factors

Economical factors

Sociocultural factors

Technological factors

The Body Shop - International Marketing Strategy

Sofia ALMEIDA

Isabel BRANDAO Clémence CUVILLIER Guillaume HERBELIN Bich-thu PHAM-TRAN Victor PEZET

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