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Crown, Cork, and Seal
14
Transcript
EFE
IFE
TOWS
SPACE Matrix
Objective
Increase net sales by 3% for three years.
Past Strategies
- Before John F. Connelly, Crown lacked solid leadership, near bankruptcy
- Stopped production and used old inventory
- Discontinued unpromising lines
- Focused on what company was good at
- Cut payroll by 25%
Competitors
History
- Continental Group
- American Can
- National Can
Products and Services
- 1892 - A New Industry
- 1898 - Automation
- 1906 - Early Expansion
- 1927 - New Impetus
- 1957 - Turnaround
- 1960 - From Beer to Soft Drinks
- 1970s - Financial Strength
- 1976 - Flame Curing
- 3 piece can
- 2 piece can
- Drink cans
- Pet food cans
Advantages
- Increase net sales
- Unique products
- Competitive Advantage
- New opportunities
- Enhance reputation
Research and
Development
Alternative
QSPM 2
QSPM 1
Competitors
Income Statement
Disadvantages
Balance Sheet
Chosen
alternative:
Globalization
Disadvantages
- First couple of years we are going to have a lot of expenses.
- The expenses are not going to meet our sales objective until almost the third year
- Risky based off of whether or not people will buy from us having to pay high transportation costs.
- High costs
- Uncertain outcomes
- Difficulties in anticipation
- Team should maintain what competition is producing and come up with solutions to production against rivals
- Establishment of what competition offers and Crown Holdings offers
- Marketing revolution of aerosols, plastic, and glass
Advantages
- Larger Customer base
- Faster Deliveries
- Load Transferring ( at a warehouse) for farther destination reach.
- Initial globalization
Transportation
Alternative
- Transportation costs account for 7.6% of the price of a metal can.
- Most Locations are on docks and on the outskirts of the countries they are located in.
- Trucks have a limit of about 150-300 miles for their drop offs.
Crown, Cork, and Seal
Transportation EFE
Total Transportation
QSPM score
3.79
Globalization Alternative
Income Statement
Total QSPM score:
5.525
Advantages
Disadvantages
Potential Locations
- Asia Pacific
- China
- Growing Demand for canned beverages
- Requires new facilities to be built in some areas
- Hire and train nationals
- Must follow region’s laws and regulations
- Uneconomical to trade overseas
- Continue to build up industrial sector in underdeveloped regions
- Utilize tax shelter
- Increase net sales by expanding manufacturing locations
- Provides competitive advantage
- Less strict recycling requirements than United States
- Can use older equipment to meet needs
Balance Sheet
Locations of Manufacturing Plants
Income Statement
Commitment to Quality Statement
"Customer satisfaction is Crown's highest priority. We achieve this goal by continuously improving the cost effectiveness and performance of all our products and processes, as well as focusing on innovation."
M. Hill, S. Levine, J. Samogala, C. Yates
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