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As a franchise, Subway provides its own brand loyalty and advertising.
Local Subway development agents work with the franchisees on local advertising for grand opening's and new promotions.
However, my personal experience in social media and website development provides us a "leg up" in marketing .
Vision
Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience.
Mission
Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience.
SUBWAY Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI), located in Milford, Conn., USA. First started in 1965, SUBWAY has grown to become a global company, having 40,690 stores in 102 countries.
Possible Locations
Manhattan, NY or New Jersey in an Office building, Mall, Inside a Walmart or other superstore.
One sandwich approximately =$7.50
if we have 100 customers each day, means the profit for a day is $750.
Profits for each month will be $22,500.
Requirements:
-Franchisee must do a 2 week training, available at headquarters (Australia, China, Germany, India, Montreal, Canada & Miami, FL)
-Person who will become PIC in the restaurant must be certified by completing the Person in Charge Program
-High school education to college degree
Number of employees: 8-12
Cash Flow: Rent Cost for a month = $1000-$3000 (depending on location & size)
Initial Franchise = $116,200-$262,850** (includes: rent, franchise fee, leasehold improvements, leased equipment, security, freight charges, signs, inventory, insurance, supplies, training, legal&accounting, opening advertisement, funds for 3 months)
Sales tax is 7%, 7% x & $7.50 = $0.52/ meal
** based on 2month of rent deposit, leased equipment, and 3 months of opening and operations. See Franchise Capital Requirements document attached for break down.
12.5% every week (gross sales minus the sales tax)
Calculation = 12.5% x $5625 = $703/week so, $2812/month = $2812 - (0.52 sales tax/meal x 100 meals/day x 30 days)= $1252/month goes to Subway (8% goes toward the franchise royalties. 4.5% goes towards advertising)
Estimated until profitable:
$14,000/month
If initial 2-3month investment is depleted