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Marketing

Vision & Mission

As a franchise, Subway provides its own brand loyalty and advertising.

Local Subway development agents work with the franchisees on local advertising for grand opening's and new promotions.

However, my personal experience in social media and website development provides us a "leg up" in marketing .

Vision

Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience.

Mission

Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience.

Background

Introduction

SUBWAY Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI), located in Milford, Conn., USA. First started in 1965, SUBWAY has grown to become a global company, having 40,690 stores in 102 countries.

Possible Locations

Manhattan, NY or New Jersey in an Office building, Mall, Inside a Walmart or other superstore.

One sandwich approximately =$7.50

if we have 100 customers each day, means the profit for a day is $750.

Profits for each month will be $22,500.

Personnel

Finance

Requirements:

-Franchisee must do a 2 week training, available at headquarters (Australia, China, Germany, India, Montreal, Canada & Miami, FL)

-Person who will become PIC in the restaurant must be certified by completing the Person in Charge Program

-High school education to college degree

Number of employees: 8-12

Initial Cost

Net Profits

Cost each month

Cash Flow: Rent Cost for a month = $1000-$3000 (depending on location & size)

Initial Franchise = $116,200-$262,850** (includes: rent, franchise fee, leasehold improvements, leased equipment, security, freight charges, signs, inventory, insurance, supplies, training, legal&accounting, opening advertisement, funds for 3 months)

Sales tax is 7%, 7% x & $7.50 = $0.52/ meal

** based on 2month of rent deposit, leased equipment, and 3 months of opening and operations. See Franchise Capital Requirements document attached for break down.

Gross profit - cost each month

$22,500- $1,252 = ?

$21,248 per month

12.5% every week (gross sales minus the sales tax)

Calculation = 12.5% x $5625 = $703/week so, $2812/month = $2812 - (0.52 sales tax/meal x 100 meals/day x 30 days)= $1252/month goes to Subway (8% goes toward the franchise royalties. 4.5% goes towards advertising)

Not including operating cost***

Needed for Capital

Estimated until profitable:

$14,000/month

If initial 2-3month investment is depleted

SUBWAY Restaurant Business Plan

Additional Material:

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