Deadpool marketing techniques

Deadpool marketing techniques

Billboards

Billboards are often large and eye-catching and the "skullpoopl" billboard is no exception. The billboard is a great marketing technique for this, as is the use of emojis which are modern and speak to the younger generation (but not too young). Another nice point about this technique is that the viewer has to work out the meaning (though it's hardly the enigma code).

Valentine's

Emojis

This poster coinciding with the fact that 50 shades of grey was released around the same time as Deadpool last year shows just how well though out the whole marketing campaign was. This cleverly planned marketing technique gives fans the humour that they want to see whilst perhaps "hoodwinking" women into thinking it's a wonderful romantic film fit for a Valentine's day date.

Emojis are not going out of fashion anytime soon, and with social media being so popular it's hard to escape them. This marketing technique is therefore such a great way to promote Deadpool as fans and non-fans would be able to use these emojis (and then find out more about the inspiration behind them). To be honest I am going to download these exclusively for the Deadpool poo.

Tinder

Surprise screenings

Cancer awareness

This technique got a lot of people talking, which of course is great when promoting a movie. The fans who won tickets to see premature footage of the film were surprised with full screenings of the almost finished film. It was received so well by these fans, with many saying that they'd see it again.

I think the use of Tinder for a marketing technique was very innovative, alongside the way the production team made use of other social networking sites. However as Tinder is extremely popular as a dating site and very en vogue at the moment, this act would have gotten a lot of publicity. Fans would have been excited to whether they matched with Deadpool himself.

12 days of Deadpool

Tied in with the plot of Deadpool, cancer awareness is a great way to promote an up and coming movie. I believe this technique was used as many people (almost everyone) has been either directly affected by cancer or knows someone who has been. This again gives another dimension to Deadpool, one where he can reach our to his fans (quite literally with breaking the 4th wall). Due to this kind of "role model" they might just heed what he says. Hopefully.

This technique is basically like an advent calendar for Deadpool counting down the days towards Christmas, unveiling a little Deadpool related treat each time. This helps hype up Deadpool as well as add to the humour surrounding the film. Of course, everyone likes surprises.

Leaked footage

Twitter

As with using Instagram, Twitter gives a voice to the fictional character of Deadpool. This alongside other techniques (breaking the 4th wall) give Deadpool a sense of reality as a character and a person. The fans are able to relate to this character and Ryan Reynolds himself has been tweeting in character for years.

Arguably the most important marketing technique of all. The leaked footage was what got fans behind the production of Deadpool and the positive reception for the film was the main reason for film companies to green light it.

Seen here following only Hello Kitty's official twitter.

Instagram

The Deadpool Instagram was a way to keep fans updated as well as giving life to the Deadpool character. Fans would be happy to feel closer to the character of Deadpool and this is achieved through social network sites such as Instagram, Twitter and Facebook.