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Perceptions on Subliminal Advertisements
Transcript
Perceptions on Subliminal Advertisements
What are they?
Benifits to advertisers
and Media
Proof of concept
More proof
Want to watch a movie now?
Downsides
- Pays for most of cost for production
- Increases demand and sales
- marketing benifits to media
- marketing benifits to advertisers
- Hiding in plane sight
- Convey hidden message
- Persuade people
- Not normally noticed
- Manipulation of both thaught and bias
- Manipulation of mood
- Manipulation of perception
Works Cited
Questions?
What do they do?
Breaking Bad
TED
Transformers
- Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., & Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust- building strategies on online advertisement effectiveness. Journal of Retailing, 91(1), 34- 49. doi:http://dx.doi.org/10.1016/j.jretai.2014.09.005
- Ferle, C. L., & Edwards, S. M. (2006). PRODUCT PLACEMENT. Journal of Advertising, 35(4), 65-86. Retrieved from http://search.proquest.com/docview/236465501?accountid=12924
- K Rama, M. R., & Adinarayana Rao, ,U.V. (2012). Impact of advertisements on
- consumer decision making process. PRIMA, 3(1), 15-27. Retrieved from
- http://search.proquest.com/docview/1478065317?accountid=12924
- Johnson, C. (2006, September 17). Cutting Through Advertising Clutter. Retrieved March 22, 2016, from http://www.cbsnews.com/news/cutting-through-advertising-clutter/
- Merikle, P. (2015). Can Subliminal Messages In Adverts Influence Our Behavior? Retrieved March 22, 2016, from https://www.psychologistworld.com/influence_personality/subliminalads.php
- Videos:
- • http://www.ispot.tv/ad/7Yvj/humane-society-rescue-animals-now
- Appeal to desire
- Uses attention to place message
- Creates opinion or bias
- processed in background
Important quotes
- Firms are now starting to collect information on consumers in order to create more focused AD’s for individual viewers. “More personalization increases click-through intentions when firms overtly collect consumer data to provide personalized services” (2015, pg 41)
- Unlike billboard advertisements, subliminal television AD’s “were hypothesized to be stored in memory differently than placements.”(2006, pg 11)
- Subliminal advertisements also have been proven by various psychologists to influence the thought processes of people. “Over the years there have been literally hundreds of studies” (Merikle P, 2016)
- the media “expect the consumers to respond positively to the stimulation given through the advertisements.”(2012, pg 25)
Waynes World
Castaway
The Internship
(AKA full movie ad)
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