Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

In what ways does advertising appeal to logic, emotion, and character (logos, pathos, ethos) as a form of persuasion?

Campaign ad

  • Speech- Grace
  • Setting- Thanks giving dinner, happiness, family
  • Effective use of Pathos-appealing to the viewers emotions.
  • Variety of ages
  • Spokesperson- Young girl, innocence, creates shock
  • Tone of words- informal, easy to digest
  • Tone of voice: Calm, appreciative- creates confusion, contrasts meaning of message
  • Use of music: Soft, hear bell sound when new mind is "opened"
  • Faces reflecting viewer's feelings

'Grace'

Language analysis

  • Advertiser: PETA
  • Spanish model Elen Rivas, campaign showcases the benefits of a meat-free diet.
  • Target audience: Both men and women
  • Colorful- attention capturing
  • Vegetarian looks appealing
  • Using celebrity to sell product
  • Double-entendre: “spanish melons”
  • Conveys the message that she is as good as the fruit
  • Bottom text- "need more reasons?"
  • Use of logos- stating facts

Ad video

  • PETA
  • Banned ad published before thanksgiving 2009
  • Audience: Turkey dinner eaters
  • Purpose: "Go Vegan"

Comparison

  • Repetition of “thank you”
  • Repetition of “the turkey we’re about to eat”
  • “pack” instead of “put”
  • “tiny”/”little”
  • Lexical field- Violent words
  • “when Turkey”- personification
  • “kicked around”- image
  • “like a football”- Simile
  • “little turkey heads”- rhythm
  • “special thanks”- attention grabber
  • Repelling words “chemicals, dirt, poop”
  • “oh and thank you for rainbows"- adds humour, contrast between girl and family

Similarities

  • Promoting new life style
  • Both use humour
  • Unnatural settings

Differences

  • One’s a picture add, one’s a video
  • Use of different means of persuasion
  • Different uses of attention grabbing
Learn more about creating dynamic, engaging presentations with Prezi